Focused on celebrating the richness and diversity of African beauty, Beauty in the Motherland, Africa’s largest beauty exhibition, conference, and awards is set to take place from October 1st to 3rd, at the Eko Convention Center.

This year’s event would be showcasing over 150 top African beauty brands.

The event will feature industry experts such as Tosin Olaseinde a financial expert and visionary entrepreneur; Lilian Unachukwu, Dynamic entrepreneur and fitness enthusiast; Nneka Eze an investment leader and Managing Director at VestedWorld; Maya Horgan Famodu a trailblazing entrepreneur and investment expert; Ifeoma Uddoh, pioneering fintech entrepreneur and founder of Shecluded; Ifedayo Durosinmi-Etti, an empowerment advocate and founder of Herconomy and others.

The highlight of the three-day event includes exhibitions, conference, awards, networking, nail art competition, pitch competition etc.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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