• Wednesday, February 28, 2024
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BusinessDay

As Sterling Bank pioneers campaign of showing love to Needy Children

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Sterling Bank, the one-customer bank, recently launched a campaign aimed at putting smiles on the faces of the less-privileged children in our society through the “Raise a Child” fund-raising initiative.

Shina Atilola, head of strategy and communications of the bank, said the campaign will put smiles on the faces of millions of children across the nation by making contributions via secure platforms, with the bank committing to match every naira donated to the cause by the public.

According to Atilola, the project is geared towards creating a better society by helping children in need, particularly during this festive season, in furtherance of the bank’s corporate social responsibility ideals.

“At Sterling Bank, we believe that every child, irrespective of their background, is an individual with enormous potential to shape society positively. We care about children; they are our future,” Atilola said. “This is a mission dedicated to supporting and giving hope to our children through various charities across Nigeria. Knowing that there are members of the public who also seek to make a difference, we solicit their support and encourage them to contribute to “Raise a Child,” according Atilola.

The bank is partnering with 234Give, Nigeria’s first online fund-raising platform, dedicated to empowering passionate social change makers (individuals, corporates and charities) to raise funds for causes that improve and uplift their communities.

Members of the public are encouraged to visit the bank’s website for more information or to make their generous donations to the “Raise a Child” initiative.

The bank will also donate N50 for every re-tweeting of unique tweets on the bank’s Twitter handle @sterling_bankng and every “like” on the bank’s Facebook page.

Alternatively, donations could be made by walking into any Sterling Bank branch and paying directly into the “Raise a Child” account.

Sterling Bank plc, a leading commercial bank in Nigeria with total assets of over N700 billion, is one of the country’s fastest growing banks. Originally incorporated in 1960 as NAL Bank (the nation’s first investment banking franchise), it acquired the operations of the erstwhile Equitorial Trust Bank in 2011, in pursuance of its growth and expansion plans. The bank currently operates out of 165 branches, with about 4,648 PoS terminals and 241 ATMs across Nigeria.