Vivajets underscores African heritage with cabin crew uniform

Business Aviation firm Vivajets has showcased a newly designed cabin crew outfit that underscores its African heritage on the runway.

The firm was a sponsor and a participant at the Lagos Fashion Week 2024, where it unveiled the new attire, created by renowned Ivorian fashion designer, Loza Maléombho, who designed Beyoncé’s outfit in the ‘Black is King’ musical drama.

According to Chukwuerika Achum, CEO, Vivajets shares some values with high-class fashion, such as luxury, exclusivity, elegance and creativity. This informed the partnership with Loza Maleombho and the company’s sponsorship of West Africa’s foremost fashion event.

“With a growing fleet, global routes, and an expanding customer base, we have made a bold statement with our brand by appealing to the young, urbane and stylish. Our Loza X Vivajets collection reflects our connection with Africa and we are proud of this legacy.”

Vivajets offers a comprehensive range of services, including aircraft charter and management, fractional ownership opportunities, and aircraft sales and acquisitions. It is a brand under the Falcon Aerospace Limited group alongside the digital booking platform, Charterxe, and charter per seat platform, FlyPJX.

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“Inspired by the inspirational features of the African Kinkeliba tree, this collection reflects luxury, elegance and the African heritage,” said fashion designer Loza Maleombho, who flew in from Cote’ d’Ivoire to participate in her first Lagos Fashion Week showcase.

Loza Maléombho is a high-end African designer brand that combines African aesthetics with contemporary fashion. The brand emphasises unique design elements and craftsmanship rooted in African culture. On Friday night, her models strutted the runway in the aviation crew outfits.

“When you are thinking about travelling you think about freedom, self-discovery and self-healing and I designed the Vivajets cabin crew uniforms within that context,” she said.

As Vivajets continues its global expansion and upscales its customer base, the aviation firm has made alliances with organisations that provide access to networks of luxury connoisseurs.

“The new cabin crew uniforms really epitomise what happens when luxury in the sky meets elegance on the runway,” said Dr Samuel Abiola-Jacobs, Managing Director of The Luxury Network (TLN), Nigeria.

Leading international luxury affinity marketing group TLN recently welcomed Falconaero, Vivajets’ mother brand to its network.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.