Remy Martins, Jack Daniels, others set for International Drinks Festival

It is no news that the International Drinks Festival is set to be the landmark event of the Nigerian drinks industry, but what is even more exciting is that top local and international brands doing business in Nigeria are gearing up for this event.

Remy Martins, Jack Daniels, Best, Bigi, and many other known names in the industry have already booked their booths to exhibit at this gathering of stakeholders in the alcohol/beverage industry.

The Festival is set to hold at the Federal Palace Hotel in Victoria Island, Lagos, between 1 and 3 December, 2017. It is still accepting interests from drinks industries already doing business in Nigeria or set to launch their brand in the thriving West African market.

Participation as an exhibitor is not limited to alcoholic drinks companies but any type of drinks. Hence, cocktails, juices, yoghurt, soda, water, champagne, tea, palmwine, zobo and other local drinks companies all are welcome to exhibit at the Festival.

Exhibitors will include drink brands, suppliers, merchants, wholesalers, brewers, importers, manufacturers and service providers.

For exhibitors, the festival provides the perfect opportunity to distribute product samples, increase sales, gain direct access to the press, conduct market research, allow direct customer interaction and promote a positive image for the industry.

Apart from the exhibition, the Drinks Festival will feature Masterclasses with various drink professionals, and a Drinks Summit that will give the attendees opportunities to ask questions and interact with the drink experts.

In addition, there will be informative presentations by world-class experts, and interactive sessions between retailers and suppliers. The Festival will attract over 200 exhibitors across 9 sectors.

A major part of the festival, the Drinks Summit will bring together all stakeholders are involved in the drink industry. It is going to be a powerful summit with over 50 speakers from all sectors.

Delegates at this summit will comprise mostly of stakeholders in the beverage industry, including brewers, brand owners, retailers, drink enthusiasts, fun seekers, sommeliers, suppliers, bottling companies, international mixologists, cocktail mixers and much more.

With the heavy media presence being anticipated, and participation from local and international stakeholders, the Drinks Summit is set to be the pioneer ground-breaking event that the Industry has been missing. The Festival itself is bound to attract over 15,000 guests and promises to be an experience.

Apart from the exhibitors, the International Drinks Festival will prove an interesting platform for professionals in the hospitality industry, mixologists, club owners, hotel owners and managers, brand managers and ambassadors, liquor and soft drinks buyers, sommeliers, bartenders, restaurant and bar managers, bottling companies, and consumers to interact in a warm, carnival-like atmosphere.