The coming together of the duo of Tune Afrique and Mike Okri Entertainment is a collaboration that will ignite economic profits for content creators in the music industry across Africa and the world at large.
The legendary Mike Okri is a popular Nigerian musician whose music made wave in the entertainment industry from the 1980-90s. He is the founder of Mike Okri Entertainments, an entertainment record label that helps in discovering market talents in music.
Tune Afrique, on the other hand, is Africa’s self-service music distribution company with with the business of monetizing music so that artists will enjoy the works of their hands.
With such a unique partnership, artists and music composers are given the opportunity to fully maximise the economic potential of their copyrights, while works are secured with a digital technology code.
Tune Afrique and Mike Okri Entertainment partnership aims at establishing a proof of concept aligning with content producers, artists and labels that share clear vision with Tune Afrique.
Speaking at a press conference in Lagos recently, Kunle Oladehin, CEO, Tune Afrique, explained his company’s rationale for going into collaboration with Mike Okri, saying the music legend has both character and experience in the business of music.
“Mike Okri is a very strict business man. Looking into the advance payment of royalties, Mike takes a lot of credits on execution of the business. Mike has lots of experience, sharing best practices from other climes of the world”, he said.
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Oladehin stressed that Tune Afrique is tapping into Okri’s over three decades of experience in music and expressed hopes for the partnership.
Speaking about Tune Afrique, Oladehin noted that the company is a music distribution outfit that has been able to monetize music for economic benefits for music content creators.
He said that Tune Afrique has an indigenously developed advanced technology and International Recording Code (ISRC), which allows the company to track music usage on its platform, report and allocate appropriate rights to artists and composers.
Tune Afrique currently offers the ISRC services across the globe, from West Africa, East Africa, South Africa, UK and the United States to monetize their music.
“Today, we unveil the very unique strength of our platforms where we offer advanced royalties to music composers”, Oladehin said.
On the reason for putting music on digital platforms, the Tune Afrique CEO explained that music requires the parallel visibility of the artist that made the contents and so the artist is supported to access the visibility that he requires.
Interestingly, artists and composers can access the services of Tune Afrique through any device of mobile phones such as tablets, iPads and computer laptops. And from the comfort of their room, car music composers and creators can monetize their music by uploading on the ISRC technology.
Tune Afrique collects record music from all formats and make them available to both the global and local platforms, help to collect royalties and make payments out timely.
With Tune Afrique’s ISRC code, the nagging problem of copyright infringements has been checkmated to protect copyrights related.
The company issues a digital finger-prints on musical recordings, which allows it to monitor when an intellectual property is about to be infringed upon. So, the technology protects copyrights and intellectual properties of content creators.
On his part, Mike Okri said his collaboration with Tune Afrique is based on the confidence he reposed on the music distribution company.
He stressed that partnership with Tune Afrique is the right decision because the company has the strength in music.
Okri added that he would use his experience in music to advance the economic fortunes of content creators.
