Aside from searching for fresh and talented artistes, trace, an Afro-urban cultural entertainment platform, is further opening creative doors for aspiring artistes with promotional music services.
The promotional music services launched recently, which are beneficial to all entertainment promotions include; zoom, artiste pack, venue zoom and fashion killa.
The music platform, with over 350 million fans across the world, is offering the services in order to improve the chances of young people making it to stardom in Africa and beyond.
The development is also imperative in this age of fervent digitization, where youth creativity is challenged.
The services come with a brand new video submission process that can be done from the comfort of the home. With the process, there is no limit to the number of videos that can be submitted by the artiste whose works will be reviewed by Trace music experts, based on Trace guidelines.
In return, they get a chance to air their creativity on one or several Trace platforms including Television, Radio, Digital, SVOD, social networks. Not only will artistes have direct access to various artiste services proposed by Trace, to help launch their video, they will also make money with it. In addition, artistes will be able to do paid promotions on the Trace channel, not only in Nigeria but in all Trace regions.
However, in addition to music promotion, entertainers can also promote their fashion brand and venue on Trace.
With the Zoom promotional service; a 60-second voiceover promotional clip with the artistes’ bio-data and scenes from their music video. The package, however, does not involve the music video airing on Trace, but the promotional clip is aired 30 times for 10 days on the channel. With the option, it takes between 7 to 10 working days for production.
As well, the Artiste Pack is a combination of Zoom and a guaranteed 21 video rotation on the Trace channel and for the pack to be considered, the submitted video has to be approved. Venue zoom entails a one-minute voiceover driven clip showing the venue and what it is all about, while Fashion Killa enables a oneminute short clip highlighting the offerings and service of the fashion brand or label.
Moreover, the promotional packages are available for purchase in all Trace regions in Africa including; Southern, East, Portuguese, English and French Africa. Other trace regions are Europe, the United Kingdom and the Caribbean.
Artistes who consider the proposition have the freedom to select the package they are most comfortable with and the preferred region for the airing of their chosen package. In addition, the artiste is required to send in their invoice requirements: their name, artiste name and the address to which the invoice should be issued.
Speaking on the rationale for the services, TRACE noted that, ‘Empowering the youth through sound has always been our mission and the recent historic partnership with LG Electronics to create a better way of listening to music using cutting edge technology is proof of that”.
It is obvious that with the new ways of maximizing the growth of entertainment on all levels, the entertainment future for the youth seems brighter as they have something to smile about when they aim for Trace stardom.
