Radisson Hotel Group has announced the launch of its new brand called Radisson Individuals. The new brand is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
Radisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service hospitality, combined with the local flavors and personality of the member hotels.
Federico J. González, CEO, Radisson Hotel Group said: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as, a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”
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Moreover, Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. As well, the hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the globe, well integrated IT, revenue platforms, and comprehensive operational systems to deliver high GOP margins.
However, hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, online index evaluated through their GRI, compliance with fire & life safety and ability to connect to the Group’s main operating systems.
