Nancy Isime signs ambassador deal with Aella

Nigerian Fintech and financial solution company, Aella has announced the signing of multi-award-winning Nollywood actress and media personality, Nancy Isime as its brand ambassador.

The company formalised the endorsement deal with the Nollywood star and host of The Nancy Isime Show on Thursday, 16 June 2022 in an unveiling ceremony at its head office in Oniru, Victoria Island, Lagos, where she signed to join the Aella family.

Speaking at the signing event, Akin Jones, the chief executive officer, expressed his excitement and confidence in her ability to represent the brand effectively given her success in the movie and media industry.

Reminiscing her journey from teenagehood ushering days to building a successful career for herself in a chat with the CEO, Nancy said she is a product of years of tenacity and hard work.

As a teenager who strived to be independent and navigate her way through life, Nancy believes the success of her work would inspire young girls to be the best.

According to her, “everyone can achieve whatever they set their mind to”.

Related News

The Nollywood actress who has received accolades for her lead role in the widely acclaimed Netflix Original series, Blood Sisters, drew a symbiotic relationship between her character and her engagement with Aella. She stated that her character reflects a determined, bold and loyal person which she intends to hold true with Aella.

Affirming her partnership with Aella, Nancy stated that the new colour is blue and Aella is family. She expressed her willingness to represent the brand in its efforts to ensure financial inclusion to the best of her capacity.

Speaking on the relevance of the brand, she said, “The Aella app is like me. I mean, I function simultaneously in the media space and the movie industry among other passions. Likewise, Aella provides financial solutions for different people depending on their needs.

“The fact that people can sort out all their finances, like taking loans, insurance, wallets and also facilitate loans for thousands of POS agents across Nigeria is mind-blowing,” she added.

Started in 2015, Aella was founded by Akin Jones and Wale Akanbi. Aella is backed by US venture funds such as Y combinator, 500 Global, Zeno Ventures and Gluwa Capital among others. The company was launched to simplify and open up financial services to support financial inclusion in emerging markets.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.