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Johnnie Walker unveils HBO’s Game of Thrones inspired campaign

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Johnie Walker, a global Scotch whisky brand has collaborated with American fantasy drama television series HBO’s Game of Thrones (GoT) to launch the new White Walker by Johnnie Walker, in Lagos, Nigeria.

At a winter themed event in Victoria Island, Lagos, fans of the hit show, celebrities, and media influencers were treated to an immersive experience with a live orchestral performance of the GOT Theme song as arranged by Johnnie Walker. The guests also learned the best way to enjoy the innovative whisky directly from the freezer, echoing the chilling presence of the White Walkers.

“At the heart of this innovative new blend are single malts from Cardhu and Clynelish, one of Scotland’s most northern distilleries where whiskies have endured long Scottish winters, not dissimilar to the climate north of the wall,” Adenike Adebola, managing director of Guinness Nigeria Plc said during the event. “White Walker by Johnnie Walker is best served cold directly from the freezer and features an unexpected icy reveal on the bottle when chilled. So enjoy Season 8 of Game of Thrones with some White Walker cocktails.”

Speaking of White Walker by Johnnie Walker as a perfect companion for GOT fans as they enjoy great moments from the final season, Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho, said: “The return of Season 8 of Game of Thrones, and this partnership with Diageo’s White Walker is both exciting and phenomenal for us. It’s our own way of delighting our DStv Premium customers and encouraging other subscribers to step up, so they don’t miss out on our exciting and entertaining contents. Game of Thrones as we all know is a medieval fantasy epic, which tells the story of powerful families playing a deadly game to sit atop the Iron Throne. So, without a doubt, our Premium subscribers are in for a wonderful experience. Game of Thrones premieres Monday 15 April on M-Net channel 101 at 10pm. That’s 24 hours after it airs in the US and exclusive to DStv Premium customers.”

White Walker by Johnnie Walker is available in Shoprite, Spar, Game or online at drinks.ng and other retail stores near you. The ABV for the blend is 41.7% and is playfully inspired by the show – there are 7 kingdoms, but only 1 Iron Throne.

 

 

 

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