Abass Suara, a Nigerian based in the United States has, through the use of technology, driven transformative changes at the intersection of telecoms, sports, and media.
A strategy consultant with specialty in Technology, Media, and Telecom (TMT) consulting, Suara has built a reputation for helping brands overcome critical business challenges through data-driven strategy, market insights, and innovation.
From empowering tech startups to pioneering digital transformation in sports, Suara’s work is reshaping Nigeria’s socio-economic landscape.
His ability to merge technology with strategic thinking has made him a sought-after expert, delivering solutions that not only drive business growth but also create new opportunities for accessibility and inclusion.
Commenting on the recent 50 percent hike in telecos tariff, Suara said tariff increase in Nigeria’s telecommunications sector could significantly affect operators, consumers, and investors.
Read also: NCC’s 50% tariff hike to create 2m jobs, N1.6trn in tax revenue
“However, if this adjustment enables companies to cover rising operational costs and reinvest in infrastructure, it would indicate a responsive regulatory environment.
“This is crucial for enhancing investor confidence and reassuring them about the stability of the industry, even in the face of potential challenges like higher tariffs.”
Suara understands that telecoms serve as the backbone of digital transformation, influencing multiple sectors, including finance, entertainment, and education.
His work in this space has helped leading brands harness emerging technologies such as Artificial Intelligence (AI), Natural Language Processing (NLP), and automation to enhance service delivery, improve customer experience, and expand digital connectivity.
Suara’s innovative approach to telecom partnerships was evident when he led a groundbreaking transformation of a global sports contest, turning it into a fully digital competition.
Through a strategic partnership with one of Nigeria’s leading telecom companies, the Kelley School of Business alumnus and his team developed a globally adopted digital platform that democratised participation, increased accessibility, and expanded the sport’s global reach, showcasing the power of telecom infrastructure in unlocking new revenue streams and engagement models.
‘I love creating opportunities for others’
Suara’s impact transcends driving growth in the telecom or sport sectors, he has equally helped people reach the acme of their careers so that they now represent the country at global contests.
“One of my proudest achievements is playing a significant role in the careers of three athletes who now represent Nigeria at the national level,” the sport technology expert said.
“I met Rasheedat Ajibade, Chidinma Okeke, and Monday Gift when they were teenagers, and being part of their journey—providing them with exposure and opportunities—has been truly rewarding.”
Suara also played a big role in the success story of Eche Chinonso who now holds five Guinness World Records. “Seeing these individuals excel on the global stage is beyond fulfilling, and it reinforces my belief in creating opportunities for others.”
Beyond sports, Suara has been instrumental in helping telecom firms navigate pricing challenges, particularly in response to tariff hikes and regulatory shifts.
His insights on investment trends, market sustainability, and consumer adaptation have provided industry players with data-backed strategies to maintain growth amid economic fluctuations.
Read also: How Eunice Obidi overcame distractions to graduate with first-class
With a Master’s in Sports Administration from Bowling Green State University and an MBA from the Kelley School of Business, Indiana University, Suara has positioned himself at the forefront of sports innovation.
He has championed the use of AI, big data, and digital platforms to enhance performance analysis, fan engagement, and commercial opportunities.
His expertise extends to the Name, Image, and Likeness (NIL) sector, where he identified a $2 billion market opportunity at Edward Jones, a Fortune 500 investment firm in the U.S. Following a Supreme Court ruling, Suara proposed a digital gamification strategy to improve financial literacy, particularly among underserved communities.
This approach not only positioned the firm for long-term growth but also highlighted how technology can be leveraged to create economic empowerment opportunities.
Suara’s impact goes beyond telecoms and sports. His contributions to AI-driven investment strategies have shaped multiple industries, particularly through Natural Language Processing (NLP) for data-driven decision-making.
By leveraging machine learning and advanced analytics, he has helped businesses anticipate market shifts, optimise operations, and create scalable business models.
Confidence, curiosity and empathy behind my success story
Asked about what’s been the motivation behind his seeming success story, the recipient of the 2023 President’s Award for Distinguished Service by Bowling Green State University in Ohio attributed it to “confidence in your abilities and remain fully committed to them”, curiosity and kindness and empathy.
Whether it’s empowering tech startups, redefining sports participation, or optimising telecom investments, Suara’s work reflects a commitment to innovation, inclusion, and long-term economic growth.
His ability to bridge industries through technology has not only set new standards but also inspired the next generation of leaders to think beyond limitations and embrace the power of digital transformation.
As the world continues to evolve, Abass Suara stands as a beacon of innovation, proving that with the right vision, technology can be the ultimate enabler of growth, accessibility, and economic empowerment.
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