London Diamonds has become one of the most sought-after names in the industry owing to its exceptional collection which enthralls all.
Every industry has one preeminent company which surpasses every company in the industry with its unique business tactics.
What makes these companies leading is considering the problem that consumers face with the existing companies and coming up with a solution that can solve the consumers’ difficulty.
One such issue that potential consumers of diamonds are fronting is the high cost of diamonds and not getting the incurred expense on the diamonds at the time of upgradation.
London Diamonds took into account the customers’ challenges and came up with a freakish idea that helped it get an edge over others and made it a foremost business in the diamond industry.
Here are the top three unusual features of its business operations that excelled it in the market.
Pocket-friendly diamonds
Every single person on the globe has a desire to beautify their fingers with a diamond ring. But such passion becomes unfeasible as the price of diamonds is costly and out of their reach. However, London Diamonds resolved this issue by presenting affordable diamonds of higher quality. This is one of the major hallmarks that is drawing numerous buyers towards it.
Get what you pay
This is a very striking feature of London Diamonds which makes it appealing to people. The company serves the same amount to the customer that they spent on buying the diamond.
Mostly, store expenses and middleman charges are affixed to the price of diamonds which makes it expensive and customers have to bear the cost. When they require to upgrade the jewel, they are given less as the actual diamond value is less compared to what they spent on buying it.
However, London Diamonds has no stores and brokers and so customers are able to get the actual value of a diamond, discarding the additional charges.
Handmade jewels
The company sources diamonds from luxurious brands. It grants the animated or sketched designs to customers for their approval and then forms one. The jewels are handcrafted and have minute detailing. The company collects leading London workshops to craft jewels for their customers.
These key peculiarities made the business run smoothly and accumulate the customer base in just a few years of its establishment.
Entering a market with huge capital requirements and moreover outshining at it is itself a challenge, but London Diamonds has accomplished this.
