• Friday, March 29, 2024
businessday logo

BusinessDay

Guinness hosts, rewards winners of Bbnaija housemate tasks

Big Brother Naija could provide Multichoice with a much-needed shot in the arm – study reveals

In a bid to fulfill its promises, Guinness Nigeria, the gold sponsor of Big Brother Naija Lockdown 2020, hosted the winners of its housemate tasks, including Laycon, the overall winner and other housemates recently.

The exclusive event, which took place at Casa Mia in Victoria Island, Lagos, witnessed presentation of prizes to the winners of the various tasks sponsored by Guinness in the recently concluded reality TV show.

At the event, the guests were also treated to a carefully curated dinner, paired beautifully with the distinctive blends of The House Of Guinness’ beverage alcohols, including; Guinness Smooth, Johnnie Walker, Cîroc and Orijin.

Leveraging on its strength as the first and only total beverage alcohol company in Nigeria, Guinness Nigeria earlier this year partnered Big Brother, Africa’s most-watched reality TV show, to further demonstrate a commitment to refreshing, entertaining and impacting lives. As the Gold sponsor of the Lockdown season, the brand redefined housemate tasks and BBN Saturday parties with captivating, educative and entertaining experiences for both housemates and viewers.

Read Also:  Hawaii Nigeria unveils BBNaijas Mercy, Venita, actress Alakija as ambassadors

The brewery giant awarded a cash prize of N1 million to Team Hops for the Guinness Smooth Tribe photography challenge and N2 million to Team Barley for the Guinness Smooth Hunt task. Team Barley ( Kiddwaya, Brighto, Trickytee, Lucy, Erica, Vee, Kaisha and Laycon) also won a share of N1 million from Guinness as The Voters Choice Winner for the #Smoothchallenge.

An all-expense-paid trip and a sum of N1 million was awarded to each team member of Team Gold Label for winning the Johnnie Walker Wager, ahead of Team Red Label, White Walker and Black Label respectively. To crown the long list of awards, the overall Bbnaija winner, Olamilekan ‘Laycon’ Agbeleshe, and the first runner-up, Dorathy Bachor, were rewarded with a trip to Dublin, Ireland, to witness the greatness of Guinness.

Speaking on the prize presentation, Adenike Adebolahe, marketing director, Guinness Nigeria, said, “For nearly seven decades, Guinness Nigeria has not only produced high-quality products, we have also modelled our diverse range of drinks to consistently refresh and celebrate Nigerians. The Big Brother Naija lockdown season was another fitting opportunity to further fulfill that purpose while also gifting viewers a sense of communion through our exciting initiatives on the show.

Likewise, the BBN participants all became brand advocates through our well curated activations; driving relevant branded conversations and making our brands the most talked about across the respective categories.