In Chapter One of his book, “Business Killers;Why Businesses are Failing”, Solomon Etchie Okpa unequivocally asserts that ‘the very first killer of a business is the owner of the business…you carry an assassin within!, he proclaims.
Did you know that your business and livelihood depend on your ability to sell your ideas, goods and services. Whether you are a freelance, an employee or you own your own business, you need to be able to prove that you are the best person to provide the needed goods and services for your client.
The communication secrets that I am about to share with you, will help you to propel yourself and your business to the next level.
1.Describe the nature of your business. As a priority, you are expected to state what your business is all about, where you are located, who is your target audience and when you are available for business. If you have an on-going project, you can give a brief on it. What is the background, goal, objective, target audience and duration of the project? Some tools we may take for granted speak volumes. They include; signboards, handbills, newsletters, to mention just a few.
2.Always ask the right questions. This is a vital means of understanding the client’s unique needs. When you ask the right question, at the right time, you will certainly get the right answer. Strive to target the heart of the challenges being faced by your client. This helps to have a clear understanding of their problem. They are interested in knowing how your service or product can solve their problem. Therefore, you have every opportunity to pitch your services as the best possible option for them.
For example, when contacted by a prospective client, you can let them fill out a form that poses various questions to help you understand better,what they are searching for.
3. Customer care is very important. Never forget that communication is a two-way street. Your clients want to feel that they are very important. You can make them feel so by your words and actions. Have a cheerful disposition and attend to them promptly. Remember, attitude is everything. A shabby treatment given to one customer, can cost you a hundred others. Let your customers’ testimonials attract fresh patronage and consolidate loyalty.
4. Professionalism goes with good communication skills. When you communicate professionally, you are likely to win contracts, and get recommendations as well. Form the habit of proofreading all emails, letters and messages before sending.
Learn and practice good telephone conversation habits. Answer the phone professionally, speak articulately and competently at all times. Never make your client feel that their input is not important. Ask for Feedback. This includes asking them for their opinion on how things are going and how they feel about your goods and services. This will enable them to establish trust and maintain long-term relationships with you.
CHIAMAKA BOBBY-UMEANO
