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Ogechi Adeola (PhD), Associate Professor, Marketing and Academic Director, Sales & Marketing Academy, LBS, Pan-Atlantic University

Ogechi-Adeola

Ogechi Adeola is an Associate Professor of Marketing and the Academic Director of the Sales & Marketing Academy at Lagos Business School, Pan-Atlantic University.

She started her career at Citibank Nigeria and spent approximately 14 years in the nation’s financial sector during which she garnered experience in strategy, product development, sales and marketing, customer service and customer relationship management and cultural change management.

Adeola holds a doctorate in Business Administration (DBA) from Manchester Business School, an MBA from the same institution and a Law degree from the University of Nigeria, Nsukka. She attended management and teaching courses at Cranfield School of Management, UK; the Flexcube Centre of Learning, Mumbai, India; Gordon School of Business Science, University of Pretoria, South Africa; Phoenix Educational Institute, Dubai and International Faculty Programme (IFP), IESE, Barcelona, Spain.

Adeola also holds a Certificate in Internet Marketing from the University of Cape Town. She is a certified Sales and Marketing Manager (American Institute of Management Studies), and a Visiting International Fellow at the Open University Business School, Milton Keynes, United Kingdom (2016) and a 2017 Paul R Lawrence Fellow, USA.

She has published academic papers in top scholarly journals. Her co-authored papers won Best Paper Awards at international conferences in 2016, 2017 and 2018. Her academic interests include sales force management, tourism and hospitality, new product development, digital marketing, branding strategy and customer service leadership.

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Ogechi has been a guest speaker and discussant at local and international conferences featuring top-rated companies and organisations.

She has taught Marketing sessions at the Women Entrepreneurship & Leadership for Africa (WELA) programme of China Europe International Business School (CEIBS), held in Lagos and the MSc. International Business Degree Programme at the University of Ghana Business School (UGBS). She served as an expert-in-residence in a business advisory clinic for Goldman Sachs scholars on completion of a Certificate in Entrepreneurial Management (CEM) programme at Pan-Atlantic University, Lagos. She was a part of the Alpha team of the Centre for Global Enterprise (CGE), engaged as virtual consultants for the London Taxi Company, UK in 2015 and Texas Capital Bank, USA in 2018.

Ogechi Adeola currently serves as Associate Dean of Business Administration at the California-based University of the People, an accredited online tuition-free institution. She is a Fellow of the Institute of Strategic Management, Nigeria and the National Institute of Marketing of Nigeria. ​

She is also the founder of Business Tutelage for Women Empowerment in Africa Initiative (Empowering African Women)

Empowering African Women (EAW) is a platform designed to enable the young African woman unlock her potentials by providing the opportunity and incentive for her to become more economically empowered through digital tutelage and technical training.