The Miss Tourism Africa and Mister Tourism Africa International Organisation has announced Plateau State, Nigeria, as the Host State for the 4th season of Miss Tourism Africa and Mister Tourism Africa International 2025.

Jos, Plateau State’s capital city, has been designated as the official host city for the continental event, spotlighting its breathtaking landscapes and deep-rooted tourism heritage.

This year’s international finale is set to welcome a total of 50 international delegates from across Africa, with 30 stunning beauties competing for the Miss Tourism Africa title and 20 of Africa’s finest gentlemen contesting for Mister Tourism Africa International.

The 2025 edition has been fully endorsed and adopted by Caleb Mutfwang, Governor of Plateau State, through the Ministry of Tourism, Culture and Hospitality as one of the major cultural and tourism development projects under his administration.

This milestone positions Plateau State as a beacon of Africa’s cultural unity, youth empowerment, and tourism promotion.

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“Jos is not just a city; it is Africa’s Home of Peace and Tourism. We believe in showcasing Plateau’s untapped beauty to the world while creating opportunities for young Africans through tourism, talent, and trade,” stated Raymond Okonkwo, the Patron of Miss Tourism Africa.

Seth Santiago Roberts, Founder and President of the Miss Tourism Africa and Mister Tourism Africa International platform, emphasised: “Our vision has always been rooted in using pageantry as a tool for real tourism development across the continent. Choosing Jos as our host city was intentional—its incredible scenery, diverse cultures, and peaceful nature perfectly align with the soul of this project.”

Why Jos, Plateau State?

Known as the “Home of Peace and Tourism,” Jos boasts panoramic landscapes, rolling hills, waterfalls, wildlife parks, and a rich cultural tapestry. Its selection as the host city embodies the core pillars of the Miss Tourism Africa and Mister Tourism Africa International platform:

  • Tourism: Showcasing destinations that tell Africa’s untold stories.
  • Talent: Empowering young men and women through leadership, fashion, and
    creative expression.
  • Trade: Building economic bridges through tourism partnerships and cultural exchange.

With 50 international delegates expected and a continental audience, the organising committee invites sponsors, corporate partners, and media platforms to join this transformative event. This is said to be an opportunity to align the brands of participants with a project that promotes African unity, tourism growth, and youth empowerment.

 

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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