WeChat, Mrsceonaija.com partner to boost support education development

WeChat, leading global mobile voice and text chat app, recently joined hands with MrsCEOnaija.com, the online female-centric blog and several other organisations to offer career counseling tips to graduating female students of the Babcock University, Ilishan Remo, Ogun State. Speaking at the workshop entitled, ‘After Graduation, What Next? It is Limitless opportunities,’ Idemudia Dima-Okojie, regional manager for West Africa, WeChat, harped on the need for businesses in the country, especially, young start-ups to embrace and incorporate the mobile app technology in their business plans if they are to grow and become successful. He described the mobile phone business as one of the most rapidly growing industries in the world, with the smartphone practically taking over the lives of half the world’s population. According to him, today at least 50 per cent of the global smartphone users are hooked on touch screens and mobile apps, especially the latter, due to its inherent benefits for business.

For instance, he said, the WeChat application has been enhanced with several features to help businesses reach out and interact with both their customers and prospects. One of the unique features, he disclosed, is the Official Account, which enables companies and organisations to open an account within the WeChat app. “With these Official Accounts on our app, these organisations can now interact with their customers and prospects like never before, and more and more businesses are utilizing this feature. Today we have the likes of Etisalat, Airtel, MTN Nigeria, Jobberman, Dstv, Super Sport, Jobberman, Careers24, Beat FM, and many more on our Official Accounts platform. “With this feature, customers can now follow and interact with their respective telecoms service providers, make payments on Dstv, listen to live radio and text into Television (TV) programmes, apply for jobs instantly on Jobberman and lots more. All these can be done within the app, thereby helping the user save the data consumed by using multiple apps and browsers to carry out these transactions,” he further added.