Rothschild Nigeria, one of the nation’s leading online shopping malls, says e-commerce has great potential for growth in Nigeria.
The organisation’s Chief Executive Officer, Stephen Nwatu, made the assertion at the inauguration of Rothschild in FESTAC Town, Lagos on Tuesday.
He said that the organisation’s priority was to ensure a first-class customer online experience.
“The growth potential for e-commerce in Nigeria is astronomical. We recognise that to be successful in this industry, every point in the consumer’s online shopping experience on Rothschild must be first-rate.
“From providing ease when placing orders to the moment the consumer holds the product in his hands is to ensure that the experience is as satisfying as possible.
“Rothschild team of highly self-motivated and tech-driven gurus are working on satisfying their customers.
“Rothschild Nigeria is a trading platform which allows sellers all around Nigeria to upload pictures of their merchandise, manage stores and actively trade on Rothschild online mall,’’ he said.
Nwatu added that Rothschild’s online mall was working to create an online shopping experience to bridge the most significant gap between online and offline shopping.
According to him, it has been discovered that there is a correlation between teledensity, internet penetration and online shopping.
He cited a report by Ericson Ltd which states that 84 per cent of phones in Africa have internet access, while phones and desktops were being replaced with smart devices with higher internet capabilities.
“Also 82 per cent of mobile phone users access internet daily with their devices, while 40 to 45 percent access with tablets and Personal Computers respectively.
“Among many other benefits that come with the digital age, it is now convenient and easier to shop from the comfort of homes and offices. Welcome to the world of online shopping.
“When we look at this terrain, we felt there are still gaps to fill, needs that are waiting to be attended to and we decided to join the bandwagon and set the pace.
“When the telecommunication sector was deregulated in 2001 with the attendant introduction of the Global Satellite Mobile (GSM), our teledensity leapfrogged from a paltry volume of below 300,000 lines in 2001 to 20 million lines in 2005.
“It got to 90 million in 2010 and about 140 million in 2015,’’ he said.
“The internet penetration on the other hand moved from 78,140 users in 2000 to about 68 million users in 2014.
“This allows us to know the true meaning of what makes the world a global village,’’ he added.
(NAN)
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