Access Bank promotes saving culture with N135m customers’ reward

Access Bank, one of Nigeria’s leading financial institutions, has concluded plans to reward its loyal customers with N135 million as part of efforts to promote a savings culture in the country.

The savings scheme cash prizes would be given to 844 lucky customers in its season 15 DiamondXtra promo.

The bank said that in 15 years it had rewarded customers to the tune of N6.38 billion.

The bank also said that its commitment to encouraging savings and rewarding loyal customers remains unwavering, with this year’s goal aimed at reaching an even larger number of customers compared to previous years.

Speaking at the launch of DiamondXtra season 15, Njideka Esomeju, group, head, consumer banking, Access Bank, said: “DiamondXtra is one of the best things that has ever happened to banking in Nigeria, and it has transformed the lives of Nigerians who have been patronising this special savings and reward scheme by Access Bank since 2008.”

“Since inception of the rewarding scheme, we have rewarded over 26,000 customers to the tune of over N6.38 billion and today we are here to launch the 15th season and the bank will be rewarding over 844 lucky customers with a total sum of N135m.”

She added that this year’s promo would see winners emerge from different categories of rewards namely, loyalty rewards, regional draws, regional onsite draws, free digital marketing training and digital cluster draws.

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Also, she said like the previous years in order to ensure transparency and accountability of the reward scheme, regulators from National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission are in place to monitor all the draws to ensure transparency.

On his part, Bolarinwa Animashaun, regional sales director, Lagos directorate retail bank South, echoed the process of transparency and due diligence of the draw over the years.

“The process has always been transparent and that’s why through the 15 seasons, we have been working with the National Lottery Commission and the federal consumer protection agency, so it’s quite transparent. So, everyone that benefits from it, they have also revived the process,” he said.

Also speaking at the launch, Suzy Onwuka, head of Federal Competition And Consumer Protection Commision in Lagos, said: “I want to commend Access Bank because this is a flagship product for them and we have been monitoring it over the years. It has been transparent and over the past seasons we have not had any complaints from anyone who has won something. The commission ensures that this program is registered and also ensures that terms and conditions are favorable to the consumers as well as ensure it is adhered to.

She added: “At a time like this, we must also commend them for putting a smile on consumers’ faces.”

“To join the winning train and stand a chance to win in the DiamondXra season 15, simply walk into any access Bank branch close to you or dial *901*5# , follow the prompt and deposit a minimum of N5,000. Remember, the more multiples of N5000 you save, the more you stand a high chance of winning millions in the draws.

“To refresh our minds about the DiamodXtra account, it is an interest-yielding hybrid account which is opened with a minimum of N5,000 and allows deposit of both cash and third-party cheques not more than N2m. Hybrid means a combination of both savings and current account features,” the bank said.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.