Curlla: Changing the narrative of beauty salons

Salons are seen as a beauty parlor or an establishment that provides cosmetic treatments for people.

However, beyond this, Lola Adedeji, Beauty Icon and Serial Entrepreneur thinks there is need to change the narrative of beauty salons in Nigeria to a luxury, private and serene space that matches international standards, as opposed to the regular space where people perceive as gist spots.

Adedeji said this during the official media unveiling of ‘Curlla’, an all-encompassing luxury beauty salon for men, women and kids during the week in Lekki Lagos.

Revealing the ideology behind the luxury beauty place with its state-of-the-art facilities and premium products, Adedeji said: “Curlla is a long time coming, born out of my love for quality, privacy, peace of mind and luxury.

“The idea is to change the narratives that make people feel the need to travel outside the country to get a quality look.

“A walk into Curlla with its intentional signature smell that relaxes and rejuvenates you in a serene ambience brings the feel of quality.

“From the lounge bar, Hair wash, nail section with signature finishing, kids’ section, which has the brightest room in the building with all sorts of kids playing toys and fun games, it’s premium standard all the way.

“Also, we focus on personalisation, exclusivity, and exceptional craftsmanship with our team of highly trained professionals in the varieties of signature beauty section we provide.”

Channelled towards providing a unique and unparalleled beauty experience, with focus on personalisation, exclusivity, and exceptional craftsmanship, Curlla Luxury Salon, a premium one-stop beauty place set to be the ultimate expression of luxury, has announced the launch of its flagship location in Lekki, Lagos on April 26, 2023.

With a team of highly trained and experienced professionals, the salon offers a wide range of services, including hair styling and grooming, nail care, and more.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.