Binance, Showmax partner to deepen crypto adoption in Africa

Binance, a leading blockchain ecosystem and cryptocurrency infrastructure provider, has announced its collaboration with Showmax, Africa’s video streaming service to further promote crypto adoption in the continent.

They are offering the first 500 new enrollees a one-month subscription on the SVOD platform for Easter.

Speaking on the campaign, the Marketing Lead, Binance West Africa, Emmanuel Ebanehita, expressed immense satisfaction, citing that the collaboration could not have come at a better time,

He said: “We’re thrilled to be collaborating with Showmax to provide an incredible opportunity for our new users to be active participants in Web3. This promotion comes at a time where many Africans are eagerly embracing the underlying technology behind crypto. It is also a testament to our commitment to providing accessible and convenient platforms for individuals to engage in the digital economy.”

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The promotion is available to users in Nigeria and winners will be announced within seven days after the promotion ends on Binance Africa’s Twitter, as well as the Binance Nigeria and the Binance West Africa Telegram groups. This will be followed by an email outreach to the winners within two weeks after the campaign ends.

Also speaking about the alliance, Opeoluwa Filani, General Manager, Showmax Nigeria, said:
“We are excited about our partnership with Binance which will see more people have access to the world-class entertainment content on the Showmax service. This partnership demonstrates our commitment to make premium content more readily available and accessible.

To qualify for this offer, users have to sign up, complete their KYC verification and make a transaction worth at least $10 or its equivalent on either Binance P2P or Binance Fiat. Users are then to confirm their participation by filling out this form.

Binance Africa is dedicated to fostering meaningful connections with its target audiences by implementing innovative measures that prioritize crypto education and adoption initiatives.

The partnership with Showmax is an exciting example of how the company is achieving this goal, leveraging creative and forward-thinking solutions to engage with users in new and exciting ways.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.