Medlin Couture CEO shares tips on succeeding in fashion industry -

Mimi Yina, the chief executive officer of Medlin Couture has shared some tips on how to be successful in the fashion industry.

According to her, starting a fashion business or opening a boutique entails a combination of hard work, patience, passion and lots of creativity, adding that it would be a dream come true for any fashion designer to see his or her masterpiece featured in a fashion show or sold out in the market.

“It’s not an easy job. It’s a lot of hard work. It’s very tasking. One needs patience. You have to be very humble because you are rendering services. No egos at all. You have to have passion for it. Don’t see it as an instant money-making venture.

“You have to know how to manage people because when you are styling you get to deal with different characters. You have to be consistent and you have to be creative and innovative. The industry is saturated, so what will stand you out is your uniqueness. You always need to think outside the box, you can’t do what everybody is doing,” she explained.

She said Medlin is known for creating unique and classy outfits and has been able to worm her way into the hearts of many top celebrities with beautiful outfits.

Speaking on what stands her out amongst other fashion entrepreneurs, she said: “I don’t compromise on quality. Over time people have told me that the way I am going I won’t make money because the money I sometimes use in purchasing one thing I can use it to bring in a container of clothes. But the truth is, anything I can’t wear, I can’t sell to people. That’s who I am.

“Everything I sell reflects my personality. I have class, and people know whatever you are buying from Medlin must be classy. I will never compromise on my quality because I want to make extra money. If you are styled by Medlin, once you step into a place, they will know. Medlin Woman can dress anyhow she likes, she will still be classy. We can keep it sexy and casual, you will still have that touch of class.”

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.