FoodCo Nigeria Limited, a leading multi-channel retailer, has announced the kick-off of the 2021 edition of its Festival of Savings Promo holding from July 16-25.

Festival of Savings is a customer reward scheme geared at appreciating brand customers for their loyalty.

During the 10-day period, shoppers will enjoy up to 25 percent discount on select groceries and household items, including free delivery.

Speaking on the promo, Sheba Alogbo, Head, Innovation and Growth, FoodCo, stated that the 2021 edition is the fifth in the series and will be held across all brand outlets as well as the eCommerce site.

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She said: “We are pleased to announce the start of the 2021 edition of the FoodCo Festival of Savings Promo from July 16. The 10-day savings bonanza gives us the opportunity to once again reward our teeming customers for their support through the years.

“For 39 years, the FoodCo brand has maintained its promise of offering top quality products at affordable prices. Festival of Savings gives us the opportunity to reinforce that commitment with extra low prices that are hard to beat anywhere else.

“We urge shoppers to take advantage of the huge discounts and accessibility of the FoodCo brand both within their neighborhoods, via WhatsApp and online to stock up on groceries and other household items for themselves and loved ones,” she added.

FoodCo recently launched its latest store in Moniya, Ibadan, Oyo State. The new outlet brings to a total of 13, the number of brand stores spread across Lagos and Ibadan.

FoodCo currently operates the largest supermarket chain brand in south-west Nigeria, outside Lagos. This is in addition to other interests in quick service restaurants, manufacturing and entertainment.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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