Pineapple TV, Adastra Development Limited enter into partnership to create quality Afrocentric Programing

Pineapple TV, continuing with its mandate to nourish minds and to inspire positive perspectives, using African Culture as a lever to deliver content that promotes and creates a more open-minded and integrated Nigeria, Africa and World, has partnered Adastra Development Limited, a UK based media production company and the makers of the BAFTA nominated series “Grandpa In My Pocket’ for the BBC and the BAFTA Award winning series ‘Ha Ha Hairies’, to create a 2D Animation Short Film.

The film, according to statement, is titled ‘The Babba Da Jakka’ and takes place in the city of Kano in ancient times. While the story is firmly Nigerian, the story’s important message is for all people of all cultures all over the world.

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Carl Raccah, Managing Director ‘Pineapple Productions and Media Limited’ in the statement said, “The partnership with Adastra Development enables us to fulfill an important part of our mandate which is skills transfer. For this project, Mellie Buse and Martin Franks from Adastra Development are overseeing the entire creative process to ensure international production standards, but the sound-scaping, voice overs, music scoring, the animation itself and other elements for the short film will be created in Nigeria by Nigerians.

Martin Franks, Managing Director at Adastra Development says ‘We are so excited to be partnering with Pineapple to make high quality Nigerian children’s shows. Babba Da Jakka is the first of what we hope will be many ventures bringing together all our different talents and providing good TV shows for Nigerian children reflecting their lives and heritage. We believe this is important for all children and nations of the world but to be working in one of the most dynamic countries in Africa is a special opportunity and a great privilege.’

Leo Otobong Adam-Etuk, MD Nke Studios and the lead animator on the project, said the initial character design has started and the short film is scheduled for completion by September 12th 2021.