NFT Market place features Nollywood’s ‘Oldest Bridesmaid’ on its platform

Nollywood film Oldest Bridesmaid produced by Chiori Daniel Cole for Mathew Afolayan production and Achievas Entertainment Limited has been placed on the NFT market place by Chiori Daniel Cole.

Speaking about the platform Daniel Cole mentioned about the Nollywood market space and venturing into other avenues to make profit from movie production in the country.

Cole said there has been a serious struggle for filmmakers in the country when it comes to support and also getting value for the production they’ve made, adding that the profit in production isn’t so good to inspire people to want to invest more on the business.

“Times has changed now, opportunities are coming in from different market platforms, Hollywood is coming to Nollywood, Netflix is here now, Amazon is viewable in Nigeria now, a lot is going on. So being the first Nollywood producer to have his film featured on NFT market platform is something to write home about, it shows how there’s growth coming into the industry.”

“Nowadays, most NFTS are digital. This makes it particularly easy for creators to give their supporters something rare and unique. Some NFTS, for example, are digital artworks, and people are now collecting these digital artworks, just like collectors have collected physical paintings for years. And some of these NFTS have gone for extraordinary prices. One NFT artwork by a digital artist called Beeple sold for $69 million at Christie’s.

“The movie “Oldest Bridesmaid” is selling on Opensea.io. Hopefully we get our first bid and get the movie as the first Nolywood movie to ever sell on an NFT platform,” he explained. He said this is good news for the Nigerian creative industry, adding that every youth must try as much as possible to learn more about the online space.

“People should look out for different opportunities to improve our communities rather than spoiling the name of the country online and spreading news that won’t bring anything good to our society,” Cole added.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.