Social media is fast emerging as the most preferred platform for advertising and marketing your products as it has a wide audience reach and can help in scaling the online presence of any brand, business or individual.

This medium offers a great potential, and surviving in this cut-throat competitive online world without a proper digital marketing strategy is tough.

As businesses and individuals embrace social media, digital marketers or agencies have also emerged who are well-versed in online marketing and help in boosting the online presence of those who want to grow their business or presence digitally.

Philipp Ryppa, a digital marketing expert and founder of ‘LPA Media’, is one such name. Ryppa has established himself as an expert in the digital marketing field and has helped in scaling the digital presence of many brands, businesses and individuals to great heights.

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Ryppa, who hails from Dormagen, Noervenich, established his own social media marketing agency while still working in a full-time job as an engineer due to his immense interest in the digital industry.

His ‘LPA Media’ has emerged among the industry’s preferred social media marketing partners due to its excellent services which give guaranteed results.

“Within two years of its launch, the agency has achieved sales of more than $2 million, which is a big achievement,” Ryppa says.

The agency has also garnered more than 4.8 million followers on Instagram, a proof of its popularity.

Apart from his social media marketing agency, Ryppa also runs one of the biggest social media training platforms, ‘IG Elites Academy’, which has established a global presence.

‘IG Elites Academy’ is one of the most popular and fastest growing training platforms available within the industry. It boasts of thousands of students who share their knowledge and find innovative ways to boost their own brands on social media.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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