Nigerian beauty sector worths N4bn annually - Hill

Nigerian beauty sector is projected to worth about 4 billion dollars annually.

This was disclosed at the Beauty West Africa exhibition (BWA) held at Landmark event center, Lagos by Jamie Hill, the organiser, Managing Director, BtoB events.

Hill said the exhibition was to portray Nigeria beauty sector to the world for local and international businesses growth, adding that it was an avenue for industry players to come together and push their business forward.

“We want to export Nigerian products across the world. There is a wealth of business looking to get into Africa to setup local distribution and to help local manufacturing to boost GDP of the nation,” he noted.

On choice of timing, he noted that it was influenced by the global exhibition calendar, so that the big companies around the world are represented in Nigeria.

The two days event had great local representation with about 70 Nigerian products exhibited among the 200 exhibitors.

“We are excited to work with all of the major trade markets from the Balogun Business Association at the Trade Fair Complex as well as hosting large delegations from Onitsha and Aba markets. We also worked with the key supermarket chains and retail outlets to ensure that our visitors represent a true snapshot of the regional market.

“Our conference program underpins the importance of education and knowledge sharing and is designed to empower local businesses within the sector on navigating the issues faced with new businesses in the sector; from product registration to social media, and exporting to branding,” Hill said.

According to him, BWA has partnered with Bank of Industry (BoI) to support access to finance by facilitating applications through its website.

Managing Director, Naturally Tribal Skincare, Shalom Lloyd, noted that the brand’s participation has made it an export market, creating employment and empowerment as its ingredients are sourced in Nigeria.

“We are offering visitors and industry expert something different, the opportunity to be part of a #TRIBE that makes an impact on our skin, wellbeing and communities through our products.

“This would increase exposure to being stocked in reputable SPAs, Independent retailers and chains, pharmacies and beauty salons, ” she said.

The exhibition had a lot of beauty products on display ranging from hair and hair products, makeup, body scrubs and polishes to body foods.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.