The International Advertising Association (IAA) Nigeria and Ghana chapters are set to host the 3rd edition of the Africa Global Leadership Conference with the theme, ‘What’s Coming Next’. The conference, which is scheduled to take place on May 21 and 22 at Labadi Beach Hotel, Accra-Ghana, is expected to have current and future business leaders in the marketing communication space in attendance.
Tunji Olugbodi, the pioneer president of IAA Nigeria chapter, said conference will be one of the continental events on the IAA platform. He noted that the association has been a part of the global conference in India and this upcoming event will be a forum where the West African sub-region will arrive at strategies that will enhance the marketing communications industry in the region.
“The International Advertising Association champions the common interests of all the disciplines across the full spectrum of marketing communications ranging from advertisers to media companies owners, agencies to direct marketing firms, as well as individual marketing communications practitioners,” Olugbodi said.
According to Olugbodi, it is expected that during the Conference, various issues bordering on the technology trends and the consumer choice will be examined to know the determinants of the future. “The Association believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution,” he further stated.
Some of the dignitaries expected at the conference include Srinivasan K. Swamy, IAA chairman/world president; Mahamudu Bawumia, the vice president of the Republic of Ghana; Torgbor Mensah, IAA Ghana chapter/Advertising Association of Ghana, Executive Chairman – The Great Argon Group and Norkor Duah, IAA Vice President and area director, Africa and managing director, MullenLowe Accra; Joel Nettey, senior vice president (President-Elect), IAA, among others.
SEYI JOHN SALAU
