Lafarge social media campaign offers opportunity for online interaction

Lafarge Africa, the continent’s leading housing and infrastructure solutions company, has launched a media campaign aimed to enable its customers engage directly with the company across Nigeria.

The campaign was launched at the weekend and, according to the authorities of the company, the engagement opportunity which the campaign offers will provide stakeholders and customers alike the opportunities to interact online with Lafarge Africa Plc using the hashtag #AskLafarge, which will be a one-hour live Twitter and Facebook chat.

Apart from the beneficial opportunity to interact with the brand, the #AskLafarge live social media campaign will also answer questions about the Affordable Housing initiative of Lafarge Africa Plc.

Articulating the rationale behind the digital campaign, Folashade Ambrose-Medebem, Director, Corporate Communications, Public Affairs & Sustainable Development, Lafarge Africa Plc, noted that the #AskLafarge digital campaign is the beginning of a series of engagements that the housing and infrastructure solutions company is lining up to directly engage with its customers across Nigeria. “With this initiative, every Nigerian is just one tweet away from direct contact to Lafarge Africa Plc”, she said.

Ambrose-Medebem reiterated Lafarge Africa’s commitment to facilitating affordable housing across Nigeria with its Easy Home initiative, a home construction solution which has so far benefited over 30,000 people since it began three years ago. According to her “The Easy Home project is an opportunity available for all. We will provide you with technical support as long as you have a building project because we vouch for our cement and concrete solutions.

She urged people who are interested in the project to ensure that they tweet their questions at Lafarge_Africa using #AskLafarge.

Based on the long term aspiration of the Affordable Housing value proposition at the group level, LafargeHolcim hopes to positively impact about 25 million around the world by 2020. Ambrose Medebem hopes that Nigeria would represent a significant portion of the projected beneficiaries.

 

CHUKA UROKO