French telecommunications company Orange is to invest ¤75m in Nigerian e-commerce group Africa Internet Group (AIG) and become a shareholder, the two companies saidon Tuesday.
AIG, which was founded in Nigeria in 2012, already counts Goldman Sachs, telecoms group MTN and Germany’s Rocket Internet among its shareholders.
It owns several technology firms across 26 African countries including online retailer Jumia, delivery app HelloFood, hotel booking platform Jovago and online real-estate marketplace Lamudi.
“With this strategic investment, Orange now has the capacity to play a leading role in the fast-growing e-commerce market in Africa,” Orange chairman and CEO Stéphane Richard said in a joint statement with AIG.
“This investment will enable us to significantly develop our ability to market products and services developed by Orange Middle East and Africa over the internet,” he added.
Orange said last week that it planned to grow in Africa, among other regions, after its talks to buy French peer Bouygues Telecom collapsed.
“We are thrilled by Orange’s equity investment and are eager to translate our strategic partnership into unique offers for our customers,” AIG founders and co-CEOs SachaPoignonnec and Jeremy Hodara said.
Last month AIG announced additional funding worth a total of ¤225m.
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