EXMAN moves to strengthen industry standards with new governance framework

The Experiential Marketers Association of Nigeria (EXMAN) has taken significant steps towards strengthening professionalism, collaboration and industry standards following its recent meeting in Uyo, Akwa Ibom State.

Held under the theme “Collaboration as Currency,” the three-day gathering brought together leaders of Nigeria’s foremost experiential marketing agencies to deliberate on the future of the industry, reinforce professional standards and chart a new course for sustainable growth.

EXMAN President, Tolulope Medebem, in a statement, described collaboration as the industry’s greatest competitive advantage in an increasingly dynamic marketing landscape.

“The future of our industry will not be built by individual brilliance alone. It will be built by partnerships—between agencies, clients, regulators, academia and emerging talent. When we collaborate, we learn faster, innovate better, solve bigger challenges and ultimately create greater value for our clients, our businesses and our profession.”

A major outcome of the AGM was the presentation of two landmark governance documents—the updated EXMAN Scope of Practice and Code of Conduct. Together, these frameworks are designed to strengthen ethical practice, define professional standards and provide a clear roadmap for the continued growth and development of experiential marketing in Nigeria.

In what emerged as one of the defining resolutions of the AGM, members also resolved to commence the development of an EXMAN Industry Pricing Benchmark. The initiative is aimed at creating a credible industry benchmark that promotes consistency, professionalism and sustainable pricing across the experiential marketing sector while recognising the value of creative expertise and quality service delivery.

The proposed framework will be developed through broad consultation with member agencies to ensure it reflects market realities, encourages fair commercial practices and strengthens the industry’s collective voice on pricing and value creation.