wrkman targets trust gap in Nigeria’s home service industry

Finding a reliable artisan remains a challenge for many households and businesses across Nigeria. Whether it is fixing an air conditioner, repairing a leaking pipe, handling electrical faults, carrying out cleaning services or installing fittings, many people still depend on referrals from friends, neighbours or family members. While these recommendations can help, they do not always provide the consistency and accountability customers expect.

Nigeria has no shortage of skilled artisans and service providers. However, many customers still struggle with uncertainty over who to hire, what to expect during a job and where to turn when problems arise. This trust gap continues to shape how people access home and business maintenance services.

wrkman, an online home service platform, is seeking to address this challenge through a new market campaign that focuses on transparency, accountability, customer education and structured access to service professionals.

The company officially begins its trust-focused communications and market activation campaign on July 1 with the theme, “Zero Stories. Just Service.” The campaign aims to encourage a shift away from informal service hiring towards a process that gives customers greater clarity before, during and after a service request.

In everyday Nigerian conversations, the phrase “no stories” is commonly used to express a desire for reliability without excuses, delays or broken promises. wrkman says the campaign reflects its commitment to making service delivery more predictable for customers while creating better opportunities for service providers.

Speaking on the initiative, Tunde Ebohon, Chief Executive Officer, said trust remains the foundation of the home service market.

“Trust is the real currency of the home and business service market,” he said. “People do not only want someone who can fix an AC, repair a leaking pipe, handle electrical work or install a cabinet. They want clarity, professionalism, accountability and peace of mind. Wrkman is focused on making service access more structured and easier to trust.”

According to Ebohon, the campaign is not intended to present technology as a solution to every service challenge but to improve how service requests are managed from start to finish.

“Real service work can be complex,” he said. “Sometimes a job needs diagnosis. Sometimes parts are required. Sometimes follow-up is necessary. What customers deserve is clarity, communication and a process that does not leave them helpless. That is what ‘Zero Stories’ means to us.”

As part of the activation, wrkman will combine media engagement, digital communication, customer education, social media campaigns and service-category storytelling to reach households and businesses looking for maintenance support.

The company also plans to highlight the contribution of artisans and technicians to the economy by promoting the value of skilled service professionals and encouraging stronger relationships between providers and customers.

“Many skilled providers want serious customers, fair opportunities and a reputation they can build,” Ebohon added. “Customers also want reliable service and better follow-through. The future of this market depends on creating a structure that works better for both sides.”

The campaign will focus on four areas: transparency, empathy and accountability, community validation and intelligent engagement. Through these themes, customers will receive guidance on how to book services, prepare for appointments, provide feedback, report concerns and use digital platforms to manage service requests.

wrkman will also publish regular social media content, including Mythbuster Monday, DIY vs Pro Wednesday, Feature Friday, customer stories, provider profiles, app walkthroughs and service explainers designed to help users make informed decisions.

For households, the campaign promotes a simpler approach to home maintenance by reducing uncertainty during the search for service professionals. For businesses, it highlights the impact that delayed repairs can have on daily operations. For artisans and technicians, it encourages the development of trust through visible work records, customer feedback and consistent service delivery.

The July 1 launch marks the beginning of a 13-week communications programme that will include public relations, digital storytelling, customer education, estate and community engagement activities and service demand campaigns.

wrkman says the campaign will continue across its digital platforms using the hashtags #ZeroStories, #JustService, #Wrkman, #BookWrkman and #WrkmanSafeHomeDay as it works to encourage greater confidence in Nigeria’s home service market.