Adzella Group by Sam Adejo expands operations across Africa's creative and corporate sectors

The growth of Africa’s digital economy has contributed to increased activity within the marketing, branding, and public relations industries, as businesses and creative enterprises seek wider audience reach and stronger commercial positioning across local and international markets.

One of the companies operating within this space is Adzella Group, a communications and marketing company founded by entrepreneur Samuel Adejo Oyiyole.

The company has expanded its operations through a structure that includes subsidiaries such as Advertise Africa, TAPUS, and Index PR.

The expansion reflects a wider trend among African agencies and media-related firms adopting multi-service models that combine advertising, talent support, communications, and public relations within a single operational network.

According to company information, Adzella Group has provided services for businesses and organizations across sectors including technology, finance, logistics, real estate, retail, and digital commerce.

Brands and organizations associated with its client portfolio include Dell Technologies, Apple, Kredi bank, Oraimo, Chowdeck, FundedNext, Elevate Africa, Jafason transport, The logic Church, Snowcity park, Wurafadaka, Ella Logistics, Equity Circle Realty Ltd, Zubapods Africa and lots more.

Analysts within the media and business sectors say the increasing adoption of integrated communication structures reflects changing demands within the African market, where companies are placing greater focus on digital visibility, brand management, and audience engagement.

In remarks regarding the company’s operations, Sam Adejo stated that the group is focused on providing business and communication support services for brands, entrepreneurs, and creatives operating within competitive industries.

The company’s expansion comes amid continued growth within Africa’s technology, entertainment, and business sectors, where marketing and communications firms are becoming more involved in brand development, media strategy, and commercial positioning.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.