Top Nollywood producers have shed light on why many established actors-turned-filmmakers are abandoning theatrical releases for YouTube, where a single viral hit can recover production costs within weeks, without the uncertainty of box-office performance.
At the AFRIFF panel on ‘Quality vs. Qua
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Anthony Udugba
Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.
