Following a successful debut in Abuja, The Body Shop Nigeria is set to make a bigger impact with its official expansion into Lagos, Africa’s most vibrant and trendsetting city.

Known as Nigeria’s commercial and cultural heartbeat, Lagos offers the perfect home for the UK’s most iconic ethical beauty brand.

With its thriving mix of creativity, ambition, and cultural energy, Lagos provides fertile ground for The Body Shop’s mission to inspire self-love, celebrate diversity, and promote beauty with purpose.

The expansion will see the opening of two flagship stores, at Ikeja City Mall and Circle Mall, Lekki, further strengthening the brand’s commitment to bringing cruelty-free, sustainably sourced, and community-driven beauty products closer to Nigerian consumers.

To mark the occasion, The Body Shop Nigeria hosted an exclusive VIP Reception on October 23, 2025, at the British High Commissioner’s residence, celebrating the brand’s arrival in Lagos.

The following day, October 24, 2025, saw the official grand opening and ribbon-cutting ceremony at The Body Shop’s new store at Ikeja City Mall, where Lagosians can finally experience the brand’s iconic range in person.

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The second Lagos store, located at Circle Mall, Lekki, is set to open in November 2025. It will cater to Lagos’s fashion-forward, socially conscious consumers while serving as The Body Shop’s national distribution hub, ensuring accessible, premium service across the country.

Speaking on the expansion, Shalom Lloyd MBE, General Manager of The Body Shop Nigeria, said:
“Lagos has been calling, and we have answered. Following our successful entry into Abuja, expanding to Lagos, the cultural and economic heartbeat of Nigeria, is a natural next step. We are not just opening stores; we are joining a movement. We are here to inspire self-love, celebrate diversity, and stand for ethical beauty in a city that truly embodies our brand spirit.”

Reinforcing this commitment, Edward Nnadi, CEO of Jean Edwards Group, added: “Our expansion into Lagos represents our deep commitment to bridging cultures, driving ethical business, and celebrating community.

“The Body Shop’s arrival in Lagos isn’t just a business move, it’s a celebration of resilience, empowerment, and beauty with purpose.”

Founded by the visionary Anita Roddick, the Body Shop has always been more than a beauty brand; it is a global force for good, pioneering ethical beauty through cruelty-free and sustainably sourced products. The Lagos launch builds on this powerful legacy, creating a space where consumers can experience beauty that looks good, feels good, and does good.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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