Medplus Pharmacy, Nigeria’s pharmaceutical retailer, recently transformed the Civic Center in Victoria Island into a hub of beauty, wellness, and empowerment as Beyond Medplus, hosted the second edition of its flagship festival- Glow Fest 2025, themed “More Than Skin Deep.”

Beyond Medplus Glow Fest, Nigeria’s beauty and wellness gathering, returned bigger and bolder, sparking important conversations about the intersections of self-care, business, and community while celebrating the people and brands shaping the industry.

This year’s edition which held on Saturday, September 20, opened with a financial literacy session powered by Sohcahtoa, equipping beauty entrepreneurs and SMEs with practical tools for funding, scaling, and long-term success.

The program flowed into the marquee panel, “The New Age of Beauty and the Rise of the Technological Gaze,” where leading voices, including Beatrice Ige of Brich Aesthetic Clinic, Tania Omotayo Creative Director of Ziva Lagos, Cynthia Ebie Deputy Clinical Director. General Hospital, Subuola Oyeleye Founder Beauty Hut Africa, unpacked how cosmetic treatments and the pressure to look good have become tied to identity, opportunity, and economic survival.

Adding to the momentum, Providus Bank’s Divisional Head, Corporate Banking, Funke Jones, delivered a keynote on financing beauty businesses, while Maybelline’s interactive masterclass drew crowds eager to learn clean glam techniques and skin-first makeup routines.

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A highlight of the day was the “Medplus Business Challenge”, where MedPlus announced a distribution deal for one deserving beauty or wellness brand reinforcing the festival’s commitment to giving back and driving sustainable industry growth.

Speaking at the event, Ife Bakare, Executive Director of MedPlus, said: “Beyond Medplus Glow Fest 2025 reaffirmed our vision of creating an impactful space to emphasize how beauty is intertwined to wellness, entrepreneurship, and empowerment.

“We’re proud to have created a platform that unites all three and also have given one business access to our vast resources through a distribution deal. Going forward we hope to create more impactful initiatives like this.”

Through Beyond Medplus Glow Fest, Medplus continually strives to educate, empower and advocate for growth in the beauty sector that extends into economic growth for not just individuals but society at large.

The event concluded with networking, giveaways, and a rallying call to continue building a more inclusive, innovative, and community-driven beauty and wellness landscape in Nigeria.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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