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Women in business: Spotlight on lagosmatchmaker

 

Lagosmatchmaker’s in-house dating coach, Didi Edet is the first United States Certified and award winning dating coach in Nigeria. She has been matchmaking for over 7 years but got her certification from the United states in 2015. 

She has her first degree in Economics from the prestigious Howard University in Washington, DC and her masters in international strategy from the same University famous Prince Williams attended, University of St-andrews, Scotland. 

The platform Lagosmatchmaker was created as a need for privacy in this dating age. It is a privacy focused matchmaking platform for singles above 25 years to meet like minded individuals. It has now been extended to every location around the world.

In this interview with Business Day, Didi Edet gives more insight on matching business, dating in quarantine and privacy of her clients.

What are the type of clients you have on the platform? 

We have a huge variety of clients from the never married,  divorced,  single parents,  those that lost their spouse and more. 

In terms of reasons,  we do have extremely busy clients that don’t have the time for a social life.  We also have clients who just want the additional help with their dating life. We are the people you outsource your dating life too. 

The minimum age on the platform is 25yrs. We have currently had an increase in the number of older clients that have signed up.  We have a lot of females ages 40 to 55 and males ages 45 to 65. We aim to help everyone find that happiness that comes with companionship. 

What is dating in quarantine about? 

It’s an extension of lagosmatchmaker that focuses on helping individuals have an actual dating experience without physically meeting up. It’s like a blind date and a speed date wrapped up in a bow. It has already connected so many individuals and you can watch a short clip of their dates on @lmmmixer.ng or a longer version on our YouTube channel. 

What type of clients participate in the dating in quarantine?

Any individuals, single and trying to find love can participate. Unlike @lagosmatchmaker that is very focused on privacy,  @lmmmixer.ng Is more visible. 

How did you start with lagosmatchmaker? 

The platform was created to match single individuals above 25years but with a huge focus on privacy. I did take a couple of courses in a bid to get certified to be more knowledgeable in this area of expertise. 

What is the difference between online dating and using a matchmaking platform?

A matchmaking platform comes with support that an online service might not be able to provide. The platform works manually too so you do get to communicate with actual humans that can give you their perspective on things and not an automated service.

What expectations do your clients have with meeting other single individuals?

They do expect the best. Some expectation are reasonable and some are so out there which is what we call the search for the unicorn. With the new age and availability of options,  people don’t put it as much effort to get to know a person and at the slightest view of imperfection, the person wants to move on to the next single individual. The process involves us being transparent and clear on giving dating advice to the clients.

Why did you go into matchmaking?

Lagosmatchmaker is a privacy focused matchmaking platform for like minded individuals and was birthed out of the need for privacy in certain aspects of our lives like dating. A lot of my friends I spoke to wanted to be able to search for a date without leading with who they are.

In this age of Internet fraud, how can one trust online matchmaking?

I don’t think there is any worry with internet fraud with lagosmatchmaker because it’s not strictly an online matching platform. We do have an office located off Admiralty way, Lekki, Lagos where clients can  come in and have a discussion about the process, if they so wish. But we discovered that a lot of people don’t have the time which is why a lot of our work is done online. 

How did you start with lagosmatchmaker? 

The platform was created to match single individuals above 25 years but with a huge focus on privacy. I did take a couple of courses in a bid to get certified to be more knowledgeable in this area of expertise. 

What is the difference between online dating and using a matchmaking platform?

A matchmaking platform comes with support that an online service might not be able to provide. The platform works manually too so you do get to communicate with actual humans that can give you their perspective on things and not an automated service.

Will they have unlimited number of people to meet when they sign up? 

No,  you will have a fixed number based on your membership level and this was done to make people take their matches seriously because in a situation where you have unlimited matches,  we have seen people abuse that by finding little excuses to not give the person a chance because they feel there are a million more at their beck and call so they are not as intentional with their choices. 

Is this strictly online? 

No, we have an office located in the heart of Lekki and it’s open for enquiries but we have found out that majority of our client base are busy, so we are more efficient with the online network and work faster that way.

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