Redrick PR announced 14 SMEs with high growth potential as part of its annual “14 Brands We Love”. ’14 Brands We Love’ , an initiative led by Redrick public relations, aims to showcase highly prospective brands in Nigeria.
“14 Brands We Love” stems from Redrick PR’s need to appreciate companies and their CEO’s for their exemplary efforts in promoting the private sector in Nigeria.
Redrick PR , being an SME itself understands the challenges small businesses face to survive in this terrain. These 14 CEOs are inspirational, building sustainable businesses by implementing the right structures and processes, providing a template that small business owners can learn.
According to Pricewaterhousecooper(PWC);
“The SME sector is the backbone of major developed economies, as well as important contributors to employment, economic and export growth. In Nigeria, SMEs contribute 48% of national GDP, account for 96% of businesses and 84% of employment. Small and medium scale enterprises (SMEs) in Nigeria have contributed about 48% of the national GDP in the last five years. With a total number of about 17.4 million, they account for about 50% of industrial jobs and nearly 90% of the manufacturing sector, in terms of number of enterprises.”
The 14 brands selected in this year were chosen for their innovative ideas, dynamism, motivation and ambition to push the private sector revenue generation potential in Nigeria and promote entrepreneurship amongst Nigerian youth.
The 2019 “14 Brands We Love” picked by Redrick PR are;
DO.II Designs, Dolphin Swim School, Ecoprune, Easy Shop Easy Cook, Fibre, Forthworth Farms, Hans and René, ILÉ EROS, Lagos Food Bank, LuLu Lingerie, Paystack, ReelFruit, So Fresh and Wilson’s Lemonade.
Redrick Public Relations is a boutique public and media relations agency specialising in creating, developing and executing innovative and strategic integrated PR campaigns guided by market intelligence for Fashion, Lifestyle and Retail brands.
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