OK Foods Limited has continued to be a leading player in the confectionery and biscuits category in Nigeria for many years and is well known for some of its key brands such as OK POP and Chic Choc, among many others.
The company recently launched a new menthol flavored candy under the brand name ‘Topmint;, signing Folarin ‘Falz’ Falana—popularly known as FalzTheBahdGuy— as brand ambassador. The official signing event took place recently at the Radisson Blu Hotel, Ikeja.
Topmint Candy’s taste delivers on its promise of being a strong menthol candy. The product, when checked with consumers, has been testified as superior with unique packaging that makes it stand out on the shelves.
Speaking at the event, Murali Krishnan,MD of OK Foods Limited, stated that Topmint Candy is a winning product that has been tested among consumers and rated higher on parameters such as taste, size and mint strength when compared with other mint brands available in the Nigerian market. He also stated that the team is very positive that the chosen brand ambassador will help drive brand awareness and association with core consumers.
Commenting on his appointment, Falzsaid said: “I love the idea of being sharp, witty, smart and creative. That’s what I always strive to be with everything that I do. I am excited about this and I am positive that the collaboration between Topmint Candy and my brand will produce amazing results”.
Falz’s personality and style resonate with what the brand is about – #staysharp – a campaign that the brand recently ran on social media attracting attention from a large number of Falz’s followers and social media savvy community.
Users can continue to visit and engage with Topmint Candy on @topmintng (Twitter, Instagram and Facebook) and also visit and stay sharp with games on the website www.topmintng.com
