BusinessDay

Investing in coaching capable of generating 500% returns on investment

Experts in the coaching industry claims that investment in coaching both for individuals and corporate organisations have proven to boost returns on investment by up to 500 percent.

They believe that coaching has a way of transforming and helping people discover hidden and innate qualities that impact positively on their productivity irrespective of their chosen fields.

Lanre Olusola, the catalysts and founder, Olusola Lanre Coaching Academy (OLCA) said businesses in Nigeria, both public and private have the opportunity to achieve greatness by embracing coaching as a major part of their human capital development programme.

Olusola speaking at the maiden edition of the Coaching Icon Awards organised by OLCA in Lagos said coaching is surely one critical thing that gives hope for the future and because of its power and benefits, individuals, corporates and government need to embrace it.

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Olusola also noted that to achieve our collective dream of rapid national development and transformation as country, our people need to first take responsibility, find their purpose, equip themselves, consistently perform at their peak, and become personally effective and productive in everything they do.

He noted that starting out professionally as a Life Coach in Nigeria at a time when the environment did not understand what it was presented several challenges, but with clarity of purpose, consistent education, perseverance and the results achieved with the transformation of individual lives and organizational change, the awareness spread, and the need for coaching as a solution to problems, became sought after among individuals and organizations.

According to him, The Olusola Lanre Coaching Academy (OLCA) has trained and certified over 400 Top Life Coaches and NLP practitioners, who are doing exceptional work in their various coaching niches, from business to sales, relationships, marriage, career, finance, family, leadership, and even Sex.

Olusola however lamented the wave of quirk coaches, who have not been properly trained or certified and are wreaking havoc on the profession.

He said the Coaching Icon Award is also a medium to create awareness of the need to undergo appropriate training and certification to be a professional coach.

Our coaching industry can only grow by having well trained and equipped coaches providing standardized and professional coaching services that meet the needs of Nigerians and Africans.

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