The African startups ecosystem continues to grapple with a significant funding crunch, with August 2024 marking a staggering 87% decline in month-on-month funding compared to July. As startups struggle to secure capital, effective public relations (PR) strategies have become increasingly crucial for bolstering investor confidence and driving growth.
In Nigeria, PR has emerged as a game-changer for startups, particularly in customer acquisition. A recent survey by the African Business Coalition for Women revealed that a significant majority of Nigerian startups (60%) attribute their customer acquisition success to effective PR strategies, with 45% directly linking new customer engagement to media features.
As competition intensifies, startups must leverage PR to differentiate themselves and stand out in the crowded marketplace. The upcoming #StartupSouth9 Conference, scheduled for October 3-4 in Port Harcourt, presents an opportunity for emerging entrepreneurs to learn about harnessing PR for growth.
A key highlight of this year’s conference is a masterclass by SquirrelPR led by seasoned PR strategist Jonah Solomon, titled “PR on a Budget: How Startups Can Compete with Big Brands.” This session is designed to equip startups with practical, cost-effective strategies to enhance brand visibility and engagement. Participants will learn how to craft compelling narratives, utilize social media effectively, and implement grassroots marketing tactics that resonate with their target audience.
By attending this free training, startup founders can gain a competitive edge in a challenging market. Effective communication is essential for conveying a brand’s unique value proposition and attracting investors. Solomon’s masterclass will empower participants to harness low-cost PR tactics, positioning their startups for recognition and growth.
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