Great and transformational business leaders are exceptional communicators.
An article published by Harvard Business Review on November 23, 2022, argued that business leaders’ influence and impact would be greatly diminished if they cannot properly communicate their ideas or convince anyone to follow their visions.
A recent study by Forbes found that 84 percent of customers believed that clear communication was a key factor for their trust in a company.
The research found that effective communication “assures a company’s customer base that the company’s purpose and values are genuine and come with good intentions.”
The research further found that effective and targeted communication can impact a company positively and bring on long-term customer loyalty or even create a personal bond between brand and customer.
For micro, small and medium enterprises (MSMEs), effective communication enables customer base growth and allows them to scale within the shortest possible time.
To drive this kind of growth, Adela Technologies Nigeria Limited has introduced a product known as Parrotica, which is an SMS platform that empowers businesses to send bulk messages effortlessly, complete with a unique sender ID.
The platform is targeted at enabling businesses to connect, engage and succeed.
At the virtual product themed, ‘Connect. Engage. Succeed,’ Oluwatobi Akinyede, chief executive officer, Adela Technologies Nigeria Limited, said that Parrotica, being the first of a number of technological digital solutions from the Adela’s technological ecosystem, is targeted at an all -encompassing growth of MSMEs.
He further said that Parrotica is a game changer for particularly MSMEs seeking growth and scale.
Lowell Ufot, chief product officer, said businesses in Nigeria face significant communication hurdles stemming from inadequate infrastructure, a diverse customer base with varying preferences, and strict regulatory environments.
“MSMEs often operate with limited resources, making it challenging to invest in advanced communication technologies. They face difficulties in reaching their target audiences effectively,” Ufot said.
He noted that most MSMEs struggle with communication, citing causes such as a small retail store unable to inform customers about promotions or a local service provider missing out on customer inquiries.
He disclosed that research shows that businesses lose significant revenue due to poor communication, stressing that ineffective communication can cost businesses up to 20-25 percent of their annual revenue.
“Effective communication leads to improved customer satisfaction, increased sales, and enhanced operational efficiency. It helps businesses build stronger relationships and foster loyalty,” he further said.
He explained that investing in communication solutions like Parrotica can help bridge the gaps and drive business growth.
He pointed out that Parrotica is a revolutionary bulk SMS platform designed to simplify and enhance business communication.
“Our mission is to help businesses connect with their customers seamlessly and cost-effectively,” he said.
He described Parrotica as a groundbreaking platform designed to revolutionise business communication through the power of bulk SMS.
“In today’s fast-paced world, effective communication is critical for business success. At Parrotica, we understand the challenges that businesses face in reaching their customers efficiently and cost- effectively.”
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