GAC Motor beats off competition from other major brands to clinch the Automobile Brand of the Year Award at the Nigerian Business Leadership Awards hosted by BusinessDay in Lagos.
It was indeed a day of recognition and accolades for the Chinese automobile giant, which made an entry into the Nigerian market in 2014 through CIG Motors Limited. The GAC Motor brand won the coveted award ahead competitive brands like Hyundai and Toyota.
Ever since the first introduction of its models into the Nigerian market, the brand has continued to grow in leaps and bounds and has become one of major brands in the Nigerian automobile industry.
Indeed, the story of GAC Motors is one of success, as the brand has been able to grow its market share in the industry and has become one of the most sort after brands for Nigerian corporate
organisations, governments and individual, who through various finance options with major Nigerian banks like Access Bank, Heritage Bank and major certified car dealers like Cars45 can
purchase their models with ease.
At the heart of GAC Motor’s success has been a robust commercial and B2B strategy that has seen the company sign purchase partnerships with several leading Nigerian companies, banks and state governments.
Earlier in the year, Dangote Foundation had purchased 150 units of the GA3S saloon for the
Nigerian police. The brand has equally invested in its own assembly plant in Nigeria. Located at Ojota in Lagos, GAC Motor is one the proud automobile companies helping Nigeria to reposition
and revive the automotive industry.
The brand also invests heavily in supporting the Nigerian entertainment industry and sports through various partnerships, sponsorships and support programmes.
Under the leadership of Diana Chan, the chairman of CIG Motors, signed a distribution agreement with GAC Motor for Nigeria and the rest of Africa. Chief Diana Chan she has single-handedly changed the automobile industry landscape in Nigeria by building within four years, an automobile company that is now seen as a major competition to beat by other automobile brands in Nigeria.
GAC Motor seems poised to increase its market share and become the market leader in the Nigerian auto market with its durable model options. GAC Motor currently offers three unique brands in Nigerian – GS4 SUV, the GS8 SUV and the GA3S saloon car.
The company prides itself as one that understands the needs of Nigerians and a brand that offers unique products that soothe Nigerian tastes, hence the slogan ‘Made for You’. This slogan encapsulates its marketing strategy as a brand that is ‘Made for Nigeria’ and a brand that the average Nigerian man or woman would perceive as a close buddy or ‘My G’ as the company calls it.
GAC Motor’s nomination and eventual winning of the Automobile Brand of the Year Award at this year’s Nigerian Business Leadership Awards further lends credence to the fact that GAC Motor has become the brand of choice by Nigerians.
The BusinessDay Nigerian Business Leadership Awards recognise remarkable business leaders and organisations in Nigeria for their sustained commitment to excellence in enterprise.
The Awards honour private sector leaders who have made significant contributions to the Nigerian economy, shaped the Nigerian economy through major strides in homegrown innovation and the opening new vistas of opportunity, demonstrated visionary capacity and nationalism through their investments, thereby pushing Nigeria’s rise in global competitiveness rankings.
