Residents of Abuja, particularly Diamond Park, Market Road, Kubwa woke up to a delightful surprise over the weekend as Coca-Cola stormed the prestigious community with the Share-a-Coke activation.
Thousands of residents could not believe their luck as they filled the activation venue to get their own personalised Coca-Cola cans and be a part of the fun event.
The residential community is one of the numerous consumer groups in Abuja to savour the Share-a-Coke campaign, which has continued to spread excitement across the country since the launch of its second edition in December.
Savouring a Pet bottle of iced cold Coca-Cola given freely to all consumers during the activation, Ibrahim Mogaji, an engineer who customised 15 cans for his friends and loved ones, expressed joy and applauded Coca-Cola for re-introducing the novel campaign to the Nigerian Market two years in a row.
Mogaji said: “I am so excited that Coca-Cola has re-introduced this campaign to Nigerians. Last year, I was not fortunate to have my name on a Coca-Cola bottle. Now, not only has Coca-Cola re-introduced the campaign, it has also brought it right to my doorstep. My wife and I are even more excited about having our favourite phrases on Coca-Cola cans, along with our names.
‘’It is like playing romance in a new way. Using all internet things, the emoticons to personalize my Coca-Cola cans at the same time is really interesting. I must confess that this indeed is a great experience to have, such a big international brand work tirelessly to connect with all of its customers in Nigeria.”
Patricia Jemibewon, marketing director, Coca-Cola Nigeria, disclosed that Coca-Cola recognised Nigerians’ ever-growing love for indigenous names and smiley’s with its Share-a-Coke campaign.
According to Jemibewon, “Coca-Cola is happy to bring the second edition of its Share-a-Coke Campaign to Nigerians. After the successful introduction of the campaign in two years ago, the personalised bottles have been highly sought after nationwide; and the demand for customized bottles have substantially increased.’’
She added, ‘’We are therefore taking Share-a-Coke a step further by introducing emoticons to the customisation process in order to allow our customers across Nigeria, get another opportunity to share a feeling with their friends and loved ones.”
Since it kicked off in Nigeria in January 2015, the “Share-a-Coke” campaign has continued to push consumers into a sharing frenzy as they continue to create and share feelings, stories, selfies and the special moments around them with friends and families through the customised bottles.
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