• Sunday, June 23, 2024
businessday logo

BusinessDay

Tiggo 8 Pro enters Nigeria in a push for market expansion

Tiggo 8 Pro enters Nigeria in a push for market expansion

The arrival of Chery Tiggo 8 Pro into Nigeria’s automobile industry has brought excitement among enthusiasts setting the stage for Nigerian customers to experience a new cutting-edge technology.

Tiggo 8 Pro is known for unparalleled performance, style, sleek designs and fuel efficiency, which is critical when Nigeria is contending with high pump prices since the removal of the petrol subsidy.

The unveiling marks a significant step forward in Chery’s expansion strategy within Africa, promising to bring unmatched driving experiences to Nigerian consumers. It also shows the brand’s growing influence and the strong relationships the brand is building within the region.

“We are thrilled to introduce the Chery Tiggo 8 Pro to the Nigerian market,” said Sola Adigun, managing director of Carloha Nigeria at the recent unveiling event in Lagos.

According to him, Carloha is not just selling cars, but selling automobile solutions.

“We decided to go for Chery for a few reasons: it is the number one vehicle in China, and it is present in about 80 countries. Last year, over 1 million Chery was exported out of China, with about 13 million users worldwide. That is why Carloha settled for Chery and this launch marks the rebirth of Chery in Nigeria,” Adigun said.

The launch enabled Nigeria’s automotive industry to witness a significant milestone and showcase the vehicle’s sophisticated design and advanced features.

Attendees were treated to an exclusive first look at the SUV that boasts a blend of luxury, performance, and cutting-edge technology.

The event drew an impressive crowd of high-calibre personalities from various sectors of the economy, along with esteemed traditional rulers, marking a momentous occasion for the brand.

It was graced by top executives, industry leaders, government officials, and notable figures from the business community including Okey Nwuke, member Board of Directors at Access Bank; Edward Benson; Ruso Ascanio, managing director of Grimaldi; the Esa Omu – Adekunle Oyinloye, the traditional ruler of the day; Adeyemi Fawole, managing director of Avis Nigeria Limited; Wale Fasere, MD/CEO of Fastride.

Others include the executive members of the MTN Employee Multi-purpose Cooperative Society (MEMCOS), Executive members of the Exxonmobil Cooperative Society (EMCOOP), partners, stakeholders, friends, and families.

The coming of distinguished guests underscored the importance of the Chery Tiggo 8 Pro’s entry into the Nigerian market and the potential impact on the automotive landscape.

Meanwhile, the presence of Esa Omu-Adekunle Oyinloye added a touch of cultural significance and prestige, deep respect, and recognition of Chery’s commitment to integrating with the local culture and community.

There were engaging activities, including a detailed presentation on the Chery Tiggo 8 Pro’s innovative features, a live demonstration of its capabilities, and opportunities for attendees to experience the vehicle firsthand.

It also involved networking reception, allowing guests to discuss the implications of this new introduction and explore potential collaborations.

Also speaking, Grace Olugbade, the longest Chery user in Nigeria, who has driven Chery’s vehicle for over 10 years, gave testament to the quality and top-notch performance of the car.

She alluded to the car’s fuel-efficient feature, economical to maintain and suitable for the Nigerian market.

At the event, prospective buyers were offered the opportunity and unbeatable offer to pay N5 million for Chery vehicles within June 2024 and enjoy a 5 percent discount on any Chery vehicles purchased from Carloha.

Also, Carloha said that all Chery vehicles come with six years of free service and six years of warranty or 200,000 kilometres, whichever comes first.
Carloha also offers adequate after-sales service on all Chery vehicles in its dealership.

Chery is a leading global automotive manufacturer known for its innovative designs, high-quality vehicles, and commitment to customer satisfaction. With a strong presence in over 80 countries, Chery continues to push the boundaries of automotive technology and performance.