• Sunday, March 03, 2024
businessday logo


Nigeria’s super rich feels Rolls Royce SUV hospitality

DSC_0052 (1)

From the timeless appeal of Phantom to the fearless attitude and looks of the Black Badge, it was indeed an evening of great fun, popping of champaigns, exquisite meal and networking and sealing of business deals among the Nigeria’s super rich and the upwardly mobile gathered at the residence of the deputy British High Commissioner (BHC) to Nigeria to welcome the first ever Rolls Royce Cullinan SUV (Sport Utility Vehicle) from the Rolls-Royce Motor automakers.

The event afforded the super rich exclusive audience, collectors and prospective clients of the super luxury British automaker to experience the all-new Cullinan, world’s most expensive SUV in an exclusive luxury setting.

The Rolls Royce Cullinan luxury nameplate led a roll call of different other variants of Rolls-Royce cars parked on the green lawn before guests were ushered into the expansive dining area for dinner. On the list of the Rolls-Royce’s roll call of honours in addition to the Cullinan were the new Phantom and the Black Badge Ghost.

As guests arrived, most of them entered into the lush green residence ambience of the the British envoy’s to Nigeria in their classy Rolls-Royce cars. It was a roll call of exclusive owners of the brand in Nigeria whose identity is jealously guarded with utmost respect, secrecy and confidentiality. Driving into the venue by these set of privileged Nigerians was as if, owning a Rolls-Royce car was the ultimate visa to be a part of the dinner.

While the mystery and secrecy surrounding the Rolls Royce pricing details makes it a difficult disclosure by most franchise owners across the globe due to customer’s individual customisation, checks on pricing details of the new Cullinan SUV indicates that it costs between $250,000 and $425,000.

Well-dressed ushers led the carefully selected high networth personalities to the welcome cocktail in the waiting room in the house of the British envoy. Later, they all moved to the dining table well decorated with flowers and other bespoke accessories.

Laure Beaufils, the British envoy started the dinner part of the evening by welcoming everyone to the ‘country home’ of Rolls-Royce in Nigeria, while expressing her excitement in co-hosting the select VIPs to an exclusive dinner event to celebrate the British luxury brand.

Cosmas Maduka, president of the sprawling and enterprising Coscharis Group, in his comments spoke about the objectives of the gathering. According to him, “This evening event is put together to simply say thank you to you our ever loyal customers for your patronage over the years and equally give you the exclusive privilege to privately view some of our latest collections of the globally respected iconic Rolls-Royce brand especially the new SUV Cullinan, the new Phantom and the new Black Badge Ghost all on display tonight to further excite you as our Rolls-Royce ambassadors in Nigeria’’.

Cesar Habib, regional director, Rolls-Royce Motor Cars, Middle East and Africa (MEA) leading a team from the regional office in Dubai said, “we are excited with this gathering of credible brand’s enthusiasts that gathered to view our new variants to further delight them as Nigeria remains one of our growing market with great potentials”.

It would be recalled that in 2018, Rolls-Royce Motor Car announced the debut of its first Sports Utility Vehicle (SUV), Cullinan, a masterpiece that can be referred to as a show of absolute freedom.

The SUV is the pinnacle of luxury that shows lovers of Rolls-Royce can live their desired luxury lifestyle in all-terrain, whether off-road or on the road. It is named after the Cullinan Diamond, the largest gem-quality rough diamond ever discovered.

The Cullinan sits above the Ghost and below the Phantom in Rolls-Royce’s line-up. Series production of the Cullinan began in the second half of 2018 while first customer deliveries started first quarter of 2019. The testing phase started January 2, 2016 and has been tested on different terrain including on snow.

Its innovative features enhance every journey and makes driving experience truly luxurious. The signature Rolls-Royce motifs on the SUV speak to a heritage of perfection, and the mastery of craft creates a new dimension in luxury adventure. In every way, Cullinan has come to change the game.

Related News

The Cullinan of an incomparable luxury that Rolls-Royce is known for wherever adventure takes the occupants with its elegant interior design. The viewing suite in the rear cabin which slides out of the compartment with a single button consists of two leather seats and a cocktail table. Its personalized configuration gives you the best place in the house for the most beautiful views in the world.

Guests also had the unique privilege to preview the latest Phantom. Phantom is not only the ultimate status symbol, but it is also the holy grail of handcrafted luxury automobiles.

Its decadent design is derived from an aluminum structure that rides atop an air suspension for euphoric comfort. It is an excellent way to show the world the finest of a luxury automobile.

Phantom comes with an interior tailored for kings which can be adorned with a custom-artwork dash. Acres of wood, real metal accents and vast expanses of fine leather cover nearly every square inch of the cabin.

Rolls-Royce offers both a standard- and long-wheelbase version of the Phantom, with the latter being 8.6 inches longer, much of which is offered as additional rear-seat legroom.

Rear-hinged coach doors open to allow easy ingress and egress to the rear seat where passengers can be treated to a myriad of luxuries such as deep-pile carpeted floor mats, power-adjustable seats with massage, a refrigerated console compartment, and remote controls for the car’s infotainment system.

Its dizzying array of optional tech includes night vision and a distinct laser-light system, but Rolls-Royce also offers more mundane driver-assistance features such as forward collision and lane-departure warning as standard.

The 2019 Black Badge Ghost that was also previewed at the event, and with it, Rolls-Royce unleashed, its aura intensified. More power, more audacity, more spirit. The boldest expression that the brand is crafted for those who will never conform.

It is Rolls-Royce’s masterpiece of sculptural grace with its daring aesthetic. Black Badge Ghost is a tenacious incarnation of elegance and a beacon for those who defy convention, and adding a supernatural power to Ghost’s elegant charisma.

Enhanced performance makes this the fastest Ghost ever. Within the opulent interior of the Black Badge, the Piano Black veneer surrounds you with an echo of darkness.