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Mitsubishi L200 emerges Pick-Up of the year

Less than one year after the latest model of the Mitsubishi L200 pick-up was unveiled by Massilia Motors in an impressive event on the Landmark beach in Oniru, Lagos, it has been named Pick-up of the Year.

The L200 model which was nominated alongside the Toyota Hilux and the Ford Ranger was voted the winner by the Nigeria Auto Journalists Association (NAJA) at the 2019 NAJA Awards held at Eko Hotel, Victoria Island, Lagos.

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Managing director of Massilia Motors and Country delegate of CFAO Group in Nigeria, Thomas Pelletier stated that his company is elated by the recognition given to the pick-up, which has over the years been a key player across various Nigerian industries.

It would be recalled that during the launch of the latest model last year, Pelletier had said “Mitsubishi L200 is very important to us because it represents 80 percent of our sales, and I am optimistic that customers will like the new generation L200”.

At the same awards night, Thomas Pelletier, who was also recognised as the Most Innovative CEO of the Year maintained that “in terms of value for money, we are the best because we do not compromise in quality delivery and our Mitsubishi cars have been tried and tested over the years”. Our after-sales support is backed by qualified technicians who have been adequately trained by the Japanese manufacturer.”

On his part, Tunji Itiola, general manager in charge of sales of Massilia Motors explained that the enhanced rugged exterior features and advanced safety features are prominent inclusions in the new vehicle which comes in three variants of single/double cabins 4×2 and double cabin 4×4 powered by a 2.4-litre engine.

The new pick-up is available in Massilia and CFAO Motors showrooms nationwide.

The Pick-up gained popularity through its constant evolution in the last 40 years thanks to its driving dynamics, running costs, standard kit and attractive prices.

It is used as a utility vehicle in a wide variety of applications such as construction sites, fast moving consumer goods distribution, and oil field sites, among others.

Massilia Motors is the joint venture of the CFAO Group and the Chanrai Group uniting forces to deliver customer satisfaction. With operations run by the CFAO group and the sole distributor of Mitsubishi Motors in Nigeria that comprises of the ASX, Eclipse Cross, Outlander, Pajero, Pajero Sport, and L200 Pick-up.

 

MIKE OCHONMA

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