Kia unveils new models to re-energise global EV market

Kia corporation has unveiled new models to re-energise the global Electric Vehicle (EV) market and represent the latest phase of Kia’s bold electrification strategy.

The new models which are the EV4, PV5, and Concept EV2 solidify Kia’s EV leadership.

The Kia PV5, the first of Kia’s dedicated Platform Beyond Vehicle (PBV) models, demonstrates Kia’s status as a PBV first mover and underscores the brand’s rapid expansion into personalised mobility strategies.

It serves as a new ground for innovation, laying the foundation for a new form of EV usability with exceptional flexibility through radical modularity.

Built on a dedicated platform that delivers innovations in hardware, software, customer experience, and manufacturing processes, the PV5 plays a key role in advancing and transforming the global market, significantly improving customers’ personal and business lives.

The Kia EV4, unveiled as a concept as the first electrified sedan and hatchback that extends the appeal of Kia’s mainstream line-up, which includes the award-winning Kia EV9 (2024 World Car of the Year) and Kia EV6 (2022 European Car of the Year), offering innovative yet familiar features that transcend what is typically offered in the C-segment sedan sector and catering to a diverse range of customers.

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The Kia Concept EV2 previews a new B-segment SUV EV as the newest addition to the Kia EV family. Like the EV4, it highlights Kia’s effort to make EVs more accessible with features that go beyond its class, offering innovative experiences.

In addition to unveiling its new model line-up, the event showcased Kia’s EV strategy, providing insight into how the brand will continue to drive the acceleration and transformation of the global EV market.

Ho Sung Song, Kia President and CEO said that Kia remains committed to becoming the world’s leading EV brand and sustainable mobility solutions provider by enhancing the options and experiences we offer our customers.

He said with models like the Kia EV4 and the vision shown in the Kia Concept EV2, they strive to democratise EV ownership, making the benefits of sustainable mobility solutions open to everyone.

“In an era that places ever greater demand for customized products and experiences, buyers still expect manufacturers to meet their needs.

“As a first mover in the PBV sector, Kia, through the PV5, combines a customer-first approach with advanced EV technology to transform personal mobility,” Song said.