Ferrari has unveiled its first fully electric car, the Luce, in Rome, marking a major shift for the luxury sports car maker, known for decades of high-performance combustion engines.
The car is Ferrari’s first five-seater, designed by Jony Ive and Marc Newson, offering features such as comfortable seats, high-end tech, and a 600-liter boot, priced at $640,000, with deliveries set to begin in the fourth quarter of 2026.
“It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome.
According to reports, the Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less attached to its trademark 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs.
“In our client base, there are many who are still looking for something completely different, to be used in different moments of life,” said Enrico Galliera, Ferrari’s chief marketing and commercial officer.
Galliera added that the car features four electric motors, one per wheel, that help deliver more than 1,000 horsepower, a top speed above 310 kph, and increased agility for a car weighing more than 2.2 tons.
The automaker stated that the Luce has a range of over 500 kilometers.
A light show launch featured five Luces, painted from Ferrari-red to white and light blue, which mark a break from the carmaker’s aggressive, muscular, signature sporty style with a larger body and expansive, glass-led design.
The Luce interior defers to traditional Ferrari luxury, with leather, glass, and anodised aluminum surfaces as well as several physical controls which differ from the all-digital, touch-led approach of Tesla and some Chinese EV makers.
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