• Thursday, March 28, 2024
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Cullinan rounds up Rolls-Royce family DNA

Cullinan rounds up Rolls-Royce family DNA

In typical history of superluxury automotive craftsmanship, the Roll-Royce nameplates reverberate more especially in the ears of that customer base that belongs to that exclusive club of the nouvre rich.
In 2016, the superluxury segment Rolls-Royce debuted Black Badge with Wraith and Ghost followed by Dawn in 2017. But the good news today is that, the family is completed with the introduction of Black Badge Cullinan.

The “Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women, who take risks, break rules and build success on their own terms.
Before the Black Badge was launched in 2016, the idea of creating a product that would satisfy this subversive cohort considered as highly dynamic and wilfully rebellious in aesthetic caused a great deal of internal debate.

Rolls Royce authorities says that, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand, but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The king of the night, Black Badge Cullinan.”

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At the Geneva Motor Show in March 2016, Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that defined the taste patterns of an emerging generation of super-luxury consumer. These unapologetic and highly dynamic products responded to those who refused to be defined by traditional codes of luxury and did much to attract new customers to the marque, reassured by Rolls-Royce’s fluency in their bold aesthetic and uncompromising lifestyle requirements.

This highly successful alter ego is codified by the mathematical symbol that represents a potential infinity, which is placed discreetly within the motor car’s interior. This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for Black Badge to reflect its own unrelenting pursuit of power.

Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017. Today, the family is completed with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet.
Cullinan goes black. Created to satisfy overwhelming demand from younger, more adventurous clients, Cullinan in its silver badge guise, was launched to global acclaim in 2018, immediately becoming the world’s pinnacle super-luxury SUV. Combining luxury in its purest form with genuine practicality and off-road capability, Cullinan unequivocally delivered on the promise of an experience that is Effortless, Everywhere.

The Rolls-Royce of SUVs did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences. Yet, within this group exists a subset of individuals who seek to subvert the motor car’s domineering presence by permanently cloaking it in the night. Cullinan has conquered the world’s wildest reaches. Now it is time for Black Badge Cullinan to conquer new urban frontiers.

Cullinan benefits from a bespoke transmission and throttle treatment that creates a sense of urgency without ever undermining its Rolls-Royce peerage. The drive-train, ZF 8-speed gear box and both front and rear steered axles work collaboratively to adjust the levels of engagement depending on throttle and steering inputs.

Changes to suspension components and settings add to the suite of dynamic technologies that ensure an appropriate balance between dynamism and refinement. The result is an extremely well-mannered tourer at low speeds and a vivid driver’s device when pressed.
To bolster confidence when exploiting Cullinan’s alter ego, the braking bite point has been raised and pedal travel decreased. Redesigned brake disc ventilation also allows consistency in these changes while braking at elevated temperatures.