Chery, a Chinese state-owned automobile manufacturer has set new benchmarks in the global automotive market with annual global sales of 1,881,316 units, representing a geometrical growth of 52.6 percent in 2023, according to Carloha, an official partner of Chery Automobile in Nigeria.
The automaker also exported 937,148 units of vehicles, equaling a 101.1 percent increase in exports, Carloha’s achievements report further revealed.
This outstanding performance, Carloha said, surpassed the industry’s growth rate, thus establishing Chery as a critical player in the global automotive market.
Its vehicle lineup includes Tiggo 8 Pro Max, Tiggo 7 Pro Max, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5, exemplifying the brand’s commitment to innovation, performance, and style.
Chery expanded its global footprint in 2023 by entering international markets and establishing its presence in regions like Asia, South America, Africa, and the Middle East.
The annual report disclosed that Chery’s business presence extends to more than 80 countries and regions worldwide, with more than 13 million global automotive user base, including 3.35 million users located overseas, which exemplifies Chery’s commitment to the delivery of quality vehicles that satisfy the needs of consumers worldwide.
“The company’s commitment to globalisation is realised through joint ventures, partnerships, and the establishment of production facilities in different countries. These efforts have allowed Chery to tap into diverse consumer markets, adapt to regional preferences, and position itself as a competitive player on the global stage.
“Its commitment to local assembly plants through collaborative ventures with dealers such as Carloha emphasises astute dedication to contributing to Nigeria’s economic development,” the report added.
In 2023, the automaker introduced cutting-edge features such as advanced safety systems, smart connectivity, sustainable energy solutions, and artificial intelligence integration to showcase its dedication to providing state-of-the-art driving experiences.
Meanwhile, at the Qatar Geneva International Motor Show (GIMS), Chery officially unveiled the QPower architecture under the theme ‘Evolution for Future’, representing 26 years of accumulated and leapfrogged power technology. It is a comprehensive professional power solution covering mainstream power forms such as ICE, PHEV, BEV, and hydrogen power.
QPower boasts energy advantages like strong and swift, efficient and green, and high-energy and intelligent, and its introduction not only brings more innovation to the global automotive industry but also provides power and performance, fast charging, comprehensive safety, and a better driving experience to users.
Also in 2023, Chery’s Tiggo 8 Pro Plug-in Hybrid and the Tiggo 7 Pro Plug-in Hybrid made their debut at the Qatar GIMS, attracting international attention with the Tiggo 8 Pro Max, Tiggo 7 Pro Max, Arrizo 8, and other flagship models.
“In 2023, Chery successfully established eight major R&D centers worldwide including North America, South America, and Europe. At the end of 2023, Chery filed more than 29,000 patents, with over 18,000 authorised patents granted, thus positioning itself as a pacesetter in the global automotive market,” the report said.
In terms of sustainability, the automaker produces eco-friendly vehicles and implements sustainable manufacturing practices that align with the global shift towards a greener and more sustainable future.
This became more visible in 2023 with the hosting of the International User Summit for Green Technology and User-centric Innovation, aligning with its core values.
In Nigeria, where environmental consciousness is on the rise, Chery’s electric vehicles present a golden opportunity that aligns with the country’s push towards clean energy.
“We aim to establish Chery as a forerunner in the sustainable automotive sector, contributing to Nigeria’s green energy initiatives by fostering a greener future for mankind,” the report said.
Also, Chery received several recognitions within the year under review for its commitment to quality, design innovation, and environmental sustainability.
First, it maintained the position of China’s number one passenger car exporter for 21 consecutive years. It ranks first in the automotive index category of ‘Top 50 Chinese Global Brand Builders’ Report,’ jointly released by Google and Kantar.
According to J.D Power’s various automotive indexes in 2023, Chery holds the top position in the IQS (Initial Quality Study) among China’s domestic brands.
In 2023, the leading collision testing lab in Asia conducted 532 vehicle collision tests. Chery recorded a new historical record, with the Tiggo 7 Pro earning a five-star rating in the Australian A-NCAP (2023). Also, the Chery vehicle series, including the Tiggo 8, Tiggo 7, and Tiggo 4, have each received first place in their segments.
On the future of Chery in Nigeria, Carloha said: “As we reflect on Chery’s achievements in 2023, we look forward to an exciting future in Nigeria. Carloha’s extensive network and local expertise, coupled with Chery’s global excellence, create a synergy that promises to redefine the automotive landscape in Nigeria.”